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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

The digital revolution has fundamentally reshaped how businesses operate and engage with customers. In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success.

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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. Which terms come to mind when you think about SaaS?

B2B 359
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Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

Fyllo has acquired DataOwl , a company offering marketing and loyalty tools for cannabis retailers. Cannabis marketing company Fyllo acquires CannaRegs for $10M. They’ve historically been excluded from the kinds of integrated marketing capabilities that other non-endemic [mainstream] brands get to use when go to market.”

Marketing 282
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7 signs you may not be a transformational CIO

CIO

Focused on digitization and innovation and closely aligned with lines of business, some 40% of IT leaders surveyed in CIO.com’s State of the CIO Study 2024 characterize themselves as transformational, while a quarter (23%) consider themselves functional: still optimizing, modernizing, and securing existing technology infrastructure.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Breef raises $16M to match brands with marketing agencies

TechCrunch

Breef , a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund.

Marketing 209