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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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2 Perficient Healthcare Projects Awarded for Internet Site Excellence

Perficient

MVP Health Care Informs and Impresses Users With an Optimized, Modern Website Best Overall Internet Site, Gold | A user-friendly architecture provides key information to help guide members to the right plan. Modernization : Maximize technology to drive health innovation, efficiency, and interoperability.

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UK’s Big Tech regulator ‘to boost switching, cut killer acquisitions’

TechCrunch

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.”

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Cookie banners show everything that's wrong with the EU

David Heinemeier Hansson

Companies have spent billions on cookie banner compliance only to endlessly annoy users with no material improvement to their privacy, but this unsightly blight is still with us (and the rest of the internet!). It makes it hard to cheer for even much-needed antitrust action, like the Digital Markets Act.

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Fed Tech Roundup September 28

CTOvision

WayIn Success At Real-Time Digital Marketing Technology Generating More Buzz And More Funding. Will protecting Wi-Fi crowd out innovation? The Internet of Other People's Things' - FCW.com. Armstrong wins outstanding technology awards, federal lab consortium - Aerotech News. Army looks for long-term IT plan - FCW.com.

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What is digital transformation? A necessary disruption

CIO

Ideally led by the CEO in partnership with CIOs, CHROs, and other senior leaders, digital transformation requires cross-departmental collaboration to pair business-focused philosophies with rapid application development models. Other research confirms the imperatives for engaging in digital transformation.

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Google Announces Links within Mobile Apps

CTOvision

For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. In today’s environment, those who will not innovate will not survive. Google Enhances AdWords Features for Digital Marketers (eweek.com). By ShannonPerry. Related articles.

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