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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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WayIn Success At Real-Time Digital Marketing Technology Generating More Buzz And More Funding

CTOvision

Real-time digital marketing software company announces new funding from multiple strategic investors. DENVER – September 24, 2015 – Real-time digital marketing software company Wayin has secured $15.4 Wayin Raises $15.4 Million to Offer Brands the Provable Power to Persuade and Engage Consumers.

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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. The security industry, which I’ve been involved in for 35 years, provides a template for the path forward. Pattern analysis as a way forward.

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Does Atlantic Canada have a blueprint for rural revival in the post-pandemic era?

TechCrunch

He then started Social West , a Calgary-based digital marketing conference that, before long, expanded to three cities. After the collapse of the cod fishing industry in the 1990s followed by the migration of shipbuilding to Asia, Atlantic Canada defined itself as the have-not region of America’s rational northern neighbor.

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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

Convertedin says SMB e-commerce marketers that use its platform increase their return on ad spend (ROAS) by 2x and reduce customer acquisition costs (CAC) by 40%. Convertedin’s revenues from these businesses have been growing in “double-digits” month-over-month, Fergany said. Hence, the reason why Merak Capital backed the firm. “We

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Unleashing the multimodal power of Amazon Bedrock Data Automation to transform unstructured data into actionable insights

AWS Machine Learning - AI

Use cases for Amazon Bedrock Data Automation Key use cases such as intelligent document processing , media asset analysis and monetization , speech analytics , search and discovery, and agent-driven operations highlight how Amazon Bedrock Data Automation enhances innovation, efficiency, and data-driven decision-making across industries.

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BrainStation Launches Digital Marketing Diploma Program

BrainStation Technology

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .