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Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

Fyllo has acquired DataOwl , a company offering marketing and loyalty tools for cannabis retailers. He added that eventually, the platform could be used beyond cannabis, in other regulated industries. Cannabis marketing company Fyllo acquires CannaRegs for $10M. “Beauty, gambling, etc. —

Marketing 282
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LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . And the industry it’s tackling accounts for some $248.9 billion in business spending.

Marketing 249
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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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South Africa’s Mobiz nabs $4M to expand personalized SMS marketing into the US

TechCrunch

Mobiz , a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund. and double down on marketing, sales and account management.

Marketing 226
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

Budget 240
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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

Marketing 197
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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. ” Instead, they are betting on transparency and experimentation, and it seems to be working well: The agency was warmly recommended to TechCrunch multiple times via our growth marketing survey. .”

Marketing 234