Remove Digital Marketing Remove Fashion Remove Marketing
article thumbnail

Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

Fyllo has acquired DataOwl , a company offering marketing and loyalty tools for cannabis retailers. Cannabis marketing company Fyllo acquires CannaRegs for $10M. They’ve historically been excluded from the kinds of integrated marketing capabilities that other non-endemic [mainstream] brands get to use when go to market.”

Marketing 282
article thumbnail

Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. So how and why are they missing the mark? Not humanizing “tech talk.”

B2B 359
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform

TechCrunch

“Microinfluencers” are gaining clout among marketers. Influencers typically make about $35 to $40 USD for each campaign they participate in, and most of the brands the company works with focus on food (like restaurants), fashion, beauty or lifestyle services.

Marketing 252
article thumbnail

Kenya’s HotelOnline acquires hospitality software company HotelPlus

TechCrunch

HotelOnline , a Kenya-based Yanolja-backed travel technology scale-up that fashions itself as an e-commerce and digital marketing enabler in the hospitality industry, has acquired HotelPlus, a software provider with clients in 22 countries. million in shares in HotelOnline, which was valued at $24 million before the deal.

Company 248
article thumbnail

Are You Hitting the Right Digital Marketing Targets?

Strategy Driven

When it comes to digital marketing and growing your brand over the internet, many companies tend to focus on website design–and for good reason. They might also invest in social media marketing strategies such as getting influencers on board or even growing an online brand persona. Understanding your audience.

article thumbnail

Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

“We are primarily focused on expanding across Africa in 2022 and in other emerging markets globally,” Wowzi co-founder and CEO, Brian Mogeni, told TechCrunch. “We Wowzi makes it possible for brands to partner with social media users for marketing campaigns. We offer a really comprehensive reporting dashboard online.

Media 250
article thumbnail

8 secrets of successful IT freelancers

CIO

It’s necessary to allocate time effectively to manage … work-hours and balance work-life,” says Eric Jones, CEO of Couture Candy, a special occasion fashion e-commerce business. Build solid marketing skills IT freelancers must be able to effectively market themselves and their services.