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Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

As an example, founder and CEO Chad Bronstein (previously the chief revenue officer at digital marketing company Amobee) said that retailers will be able to use the Fyllo platform to send promotional texts to regular customers while, crucially, ensuring that those campaigns are fully in compliance with state and local regulations.

Marketing 282
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Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform

TechCrunch

Influencers typically make about $35 to $40 USD for each campaign they participate in, and most of the brands the company works with focus on food (like restaurants), fashion, beauty or lifestyle services. Before launching Influenxio, Ko spent 15 years working in the digital marketing field, serving as an account manager at Yahoo!

Marketing 252
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Are B2B SaaS marketers getting it wrong?

TechCrunch

That’s not to say SaaS marketers aren’t trying: Seventy percent of those surveyed have been making big adjustments to their websites, and 33% have updated their content. They say there’s no bigger slave to fashion than someone determined to avoid it, and SaaS marketing is no different. So how and why are they missing the mark?

B2B 359
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Kenya’s HotelOnline acquires hospitality software company HotelPlus

TechCrunch

HotelOnline , a Kenya-based Yanolja-backed travel technology scale-up that fashions itself as an e-commerce and digital marketing enabler in the hospitality industry, has acquired HotelPlus, a software provider with clients in 22 countries. million in shares in HotelOnline, which was valued at $24 million before the deal.

Company 248
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Wowzi makes it possible for brands to partner with social media users for marketing campaigns. This a new form of digital marketing that pivots from the norm of using celebrities for marketing campaigns. Wowzi then matches them with with the right type of influencers for their needs.

Media 250
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8 secrets of successful IT freelancers

CIO

It’s necessary to allocate time effectively to manage … work-hours and balance work-life,” says Eric Jones, CEO of Couture Candy, a special occasion fashion e-commerce business. By leveraging their marketing knowledge and IT skills, freelancers can provide high-quality services and products to their clients, Maksic notes.

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5 Steps Toward Future-proofing Your Sitecore Implementation

Perficient

Implement a Scalable Content Strategy Especially within the digital space, content can become stale, and FAST! This will ensure your team wont get stuck in an endless cycle of rework, patching or updates that are no longer relevant as soon as they are deployed.