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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. Social commerce startup Social Chat is out to change that. Can social and e-commerce transform the future of the open web?

Social 260
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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. The growth of e-commerce is pushing more digital marketing investments, providing opportunity for Trust to be a huge business, Borow said. E-commerce sales in the U.S.

Marketing 246
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

Social 219
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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Ukrainian startup Zeely raises $1M for SMB growth app aimed at US, UK, Brazil, Mexico

TechCrunch

This is especially true in emerging markets like Latin America, where SMEs comprise 99.5% of businesses are micro-enterprises But although small businesses are generally considered to be the primary driver of new job growth, few have the technical capability to spin up decent branding and an online presence. of firms in the region.

SMB 248
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Level the playing field with GenAI: Top SMB use cases

CIO

Automating social media strategies SMBs, for instance, can automate their social media posting to simplify the management of social platforms, such as by publishing posts at the optimal time to maximize visibility. To learn about maximizing value from GenAI, read You Don’t Have to be An Enterprise to Use AI whitepaper.

SMB 173