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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

In addition to the fundraising, Retail Rocket revealed that it acquired SailPlay, a startup developing software to help retailers build loyalty programs and send mass message campaigns. “The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said.

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New Year’s Resolution: Say Goodbye to WordPress

Perficient

WordPress, which began as a blogging platform, is now one of the most popular content management systems on the web. Its popularity is largely due to its being free and familiar for most digital marketers and IT professionals. Developers write these plug-ins and place them out on the marketplace for general use.

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10 eCommerce trends to watch out for this year 2018

Apiumhub

Ecommerce is a huge industry. According to Statista , sales from eCommerce in 2021 are expected to exceed $4.8 And how’s eCommerce shaping up in the US? Retail eCommerce sales in the US are expected to exceed $485 billion in 2021. 10 eCommerce trends to watch out for this year 2018. It’s an eCommerce phenomenon.

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An overview of 15 commonly used SaaS applications

Openxcell

Going flashback we realized, we had given up on visiting neighborhood hardware stores to get the newest software CDs. Over the past two decades, the Software-as-a-Service business model has flourished greatly. SaaS stands for Software as a Service. Earlier SaaS was primarily based on CRM and other business software.

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Accelerating Your Digital Journey with Adobe Experience Manager and AWS

Perficient

AEM serves as a hybrid Content Management System (CMS) that enables you to deliver and manage context-optimized omnichannel experiences. It gives marketers the ability to manage and optimize content across channels without external dependencies and it creates a consistent and connected content experience at every touchpoint.

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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

In 2017, global eCommerce sales accounted for 10.2 Revenue from eCommerce sales is expected to grow to 4.88 eCommerce share of total retail sales worldwide from 2015 to 2021. A visitor, with an opened Amazon Go app, scans a QR code on a turnstile to enter a store (like at an airport to get on board) and picks up what they need.

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Omnichannel Strategy: How to Create an Integrated Customer Experience

Altexsoft

Omnichannel interaction scenario Various studies show that in the age of digital transformation, consumers use a mix of channels to interact with brands. The digital marketing company Safari Digital states that 43 percent of users do an online search from their smartphone while in the store. Train your team.