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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. Social commerce startup Social Chat is out to change that. Can social and e-commerce transform the future of the open web?

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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

“Snapchat had these [geo-]filters [like digital passport stamps] and I wanted to collect at least 12,” Calveiro said. It looks like the marketing around collecting badges and gamification works! In this case, it’s traveling with a focus on Instagram marketing instead of just traveling to have fun and see the world.

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Micro-Moments in eCommerce & DXP: Capturing Customers at Their Most Intent-Driven

Perficient

In todays fast-paced digital landscape, eCommerce professionals must seize fleeting opportunities to engage consumers. For eCommerce, this means adapting strategies to meet consumers where and when they need you most. I-Want-to-Do Moments: This type of micro-moment is the most misunderstood in the eCommerce and DXP space.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

Convertedin says SMB e-commerce marketers that use its platform increase their return on ad spend (ROAS) by 2x and reduce customer acquisition costs (CAC) by 40%. Hence, the reason why Merak Capital backed the firm. “We

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Digital Marketing To Survive COVID-19

KitelyTech

Ecommerce has become the leading method of doing business around the world, and customers take advantage of that global connection to get whatever they want when they need it. This is one of the reasons why digital marketing is important for modern companies. . Here is your business’ guide on digital marketing for survival.

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How to Adapt Your Digital Ecommerce Strategy In The Wake of COVID-19

KitelyTech

And, when it comes to ecommerce digital marketing, things have certainly been changed with a policy of isolation and social distancing. Digital ecommerce has been on the rise because many stores have closed their shops, which forces them to turn to ecommerce and ecommerce online marketing.