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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

“The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said. “The complexity of digital marketing tools is booming too — just several years ago we couldn’t imagine the technologies we use today.”

Retail 246
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Boost ROI with intent data and personalized multichannel marketing campaigns

TechCrunch

Coronavirus is causing large and small businesses to drastically cut marketing budgets. marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. As marketers move forward, Forrester predicts marketing automation platforms will grow despite an overall decline in marketing technology investment.

Marketing 247
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After talking to marketing leaders for a year, here’s my advice for CEOs

TechCrunch

Marketing makes or breaks a company. 1 thing that I would do to help a company scale massively, it is focusing on marketing. It’s often a “good enough” product paired with killer marketing powered by unique customer insights. It’s often a “good enough” product paired with killer marketing powered by unique customer insights.

Marketing 255
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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Collectible marketing, badges, gamification. It looks like the marketing around collecting badges and gamification works! Check the ROI.

Media 157
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Collect and leverage zero-party data to personalize marketing and drive growth

TechCrunch

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Zero-party data marketing started when the scrutiny on ad tracking ramped up , but became a necessity with iOS 14.5. Help TechCrunch find the best growth marketers for startups. More posts by this contributor.

Marketing 243
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Gameball raises $3.5M to scale its CRM platform for consumer brands

TechCrunch

The uptake of customer relationship management (CRM) tools has grown immensely over the last few years such that the market size is expected to experience a 12.5% The startup plans to grow this further by embarking on a marketing drive and setting up hubs in regions where its platform is on demand over the next one year.

eCommerce 236
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Demand Curve: Email marketing tactics that convert subscribers into customers

TechCrunch

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Email has the highest return on investment of any other marketing channel.

Marketing 208