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You want to take over the power tool market but if you don’t have the best digitalmarketing strategies in place, your competition is going to leave you in the dust. Your company needs to put together a digitalmarketing plan vs. just putting up a couple of posts on social media every now and again.
Understand the Difference Between Product Pages for Physical and Digital Products. Creating digital product pages is not that simple. While you may be able to easily write physical product pages, you cannot do the same for digital goods such as eBooks, manuals and educational materials, e-courses, and digital greeting cards.
Don’t forget to incorporate Call-To-Actions throughout your website and blogs–in moderation, of course! It could be a link to another helpful article on your site, download a handy eBook, or filling out a form to contact your sales team.
Even though this article has generally highlighted digitalmarketing tips, make no mistake: there’s still a place for using physical marketing for your business. This is arguably best evidenced by mail-based marketing. If you have a large piece of content such as an eBook, this is even better.
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