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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. The holiday shopping season is coming: How are growth marketers preparing? Chris Toy, CEO and co-founder, Marketer Hire. Bring on the low-cost NFTs.

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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. However, make sure your marketing efforts aim to distinguish your company in their eyes. This is a rookie mistake.

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Address Validation in Android App Development – A Comprehensive Guide

The Crazy Programmer

Android dominates mobile devices with a 70.77% market share worldwide. Given this massive market share, producing error-free applications is the most important. It aims to arm developers with insights and tactics vital for enhancing the end-user experience. This dominance is aided by its accessibility compared to Apple iOS.

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Sales scheduling platform Chili Piper raises $33M Series B funding led by Tiger Global

TechCrunch

The company will use the capital raised to accelerate product development. Chili Piper has a number of different tools for businesses to schedule and calendar accountments, but its key USP is in its use by “inbound SDR Sales Development Representatives (SDR)”, who are responsible for qualifying inbound sales leads.

USP 250
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Curtsy, a clothing resale app aimed at Gen Z women, raises $11 million Series A

TechCrunch

Curtsy , a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z market. Curtsy also helps sellers to schedule a free USPS pickup to save a trip to the post office, and it will even send sellers a shipping label, if need be.

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Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel

TechCrunch

To support the expansion, Olive also developed a new set of reusable packaging that has protective elements for more damageable items. Meanwhile, market leaders like Amazon and Walmart seem largely interested in increasing the speed of delivery, not necessarily the efficiency and sustainability. consumers on both coasts.

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Capsule gets $1.5M to build ‘super simple’ decentralized social media

TechCrunch

That’s now been topped up with seed financing to get a prototype to market later this month. Where, then, does Kobeissi see Capsule’s USP — i.e. if/when there’s a sea of decentralized ‘mega-apps’ that can also claim resilience to censorship? .” gallery ids="2122777,2122775,2122776"].

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