Next Best Action Marketing: How to Implement Hyper-Personalization with Machine Learning
Altexsoft
FEBRUARY 5, 2020
In this article, we’ll discuss what the next best action strategy is and how businesses define the next best action using machine learning-based recommender systems. The funnel for each customer is unique as each customer learns about a company or its services at their own pace and style. This changes the game for marketers.
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