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Next Best Action Marketing: How to Implement Hyper-Personalization with Machine Learning

Altexsoft

In this article, we’ll discuss what the next best action strategy is and how businesses define the next best action using machine learning-based recommender systems. The funnel for each customer is unique as each customer learns about a company or its services at their own pace and style. This changes the game for marketers.

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Counter AI Attacks with AI Defense

Palo Alto Networks

For example, they repurpose malware and often use off-the-shelf toolkits like CobaltStrike and Brute Ratel C4 to exploit weaknesses and take malicious actions with minimal effort. Using AI, they can scrape publicly available information from websites, social media platforms and other online sources to gather data about an organization.

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The Correlation between Hype and Opportunity in Product Development

Modus Create

We wished it were possible to say: “According to my brand new crystal ball, we should start developing The-Perfect-Product in Q1 and launch in Q4. This article is going to find a correlation between social hype and market adoption by building an overlay of Gartner’s Hype Cycle and Moore’s Market Adoption Lifecycle.

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What you need to know about product management for AI

O'Reilly Media - Ideas

If you’re already a software product manager (PM), you have a head start on becoming a PM for artificial intelligence (AI) or machine learning (ML). You already know the game and how it is played: you’re the coordinator who ties everything together, from the developers and designers to the executives.

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How to Choose a Data Science and AI Consulting Company

Altexsoft

Other organizations may want to develop a custom analytical and visualization platform to be in control of their operations and make strategic decisions based on the insights. Customer-facing applications powered by machine learning algorithms solve your customers’ problems. For instance, we had such a case in our work.

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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

Grocery shopping has been evolving from being a fully social activity to faster purchase gathering and checkout experience with little to no interaction with the store staff. In-store cameras and sensors detect each product one takes from a shelf, and items are being added to a virtual cart while a customer proceeds. Amazon Go stores.

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Protected Health Information: Securing PHI and Staying HIPAA Compliant

Altexsoft

Some examples are hospitals, insurance companies, doctors, nurses, pharmacists, laboratories, call centers, medical equipment providers, social workers, etc. To learn more, check the article on common HIPAA violations to be aware of. BAs include cloud service providers, billing companies, data storage, firms, and attorneys.