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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Mobile-First Design: Why It’s The Only Way to Develop Your App

The Crazy Programmer

It doesn’t matter if you’re an app developer or if you’re simply an entrepreneur who is in charge of a driven business. It has accomplished a lot for professionals who are part of the custom app development sector. ” This impressive rise in popularity confirms one thing for developers and company owners alike.

Mobile 44
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

Media 250
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Scaling across Series A to C

TechCrunch

He started his career at Rocket Internet before holding various growth roles across Europe. Typically, for a seed-stage company, everything is developed in a more or less ad-hoc manner. At the Series A stage, it’s more about developing repeatable processes. Repeatable process. Predictable process. Image Credits: Knight Capital.

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Greycroft leads $3.5M into Breef, an online marketplace for ad agencies

TechCrunch

million in funding to continue developing what it boasts as “the world’s first online marketplace” for transactions between brands and agencies. Bibb’s background is in digital marketing and brand building at companies like PopSugar, VSCO and S’well, while Raptis was on the founding team at fintech company Credible.com.

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How Girl Power Talk fires up young tech workers and IT teams

CIO

Girl Power Talk, specifically, offers services around client engagement, community management, digital marketing, custom software development, website and application design, system integration and optimization, and risk mitigation. I truly feel valued as an individual here.”