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On the journey to Series B, strategy is more important than metrics

TechCrunch

Software founders have never had so many metrics thrown at them by VCs on how to run a business. We’ve never believed that great businesses are built solely on metrics or KPIs. There is no definitive answer to this question. In 2021, the answer would have been to grow as fast as possible, regardless of burn.

Metrics 246
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With critical thinking in decline, IT must rethink application usability

CIO

Usability under a different lens The Cambridge Dictionary defines usability as the fact of something being easy to use, but there is also a secondary definition: the degree to which it is easy to use. The first definition is what CIOs and application developers historically have attuned to.

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Six steps to creating a successful IT strategy: A guide for CIOs

CIO

Step 4: Definition of the IT strategy Key steps in defining the IT strategy Defining the IT strategy involves aligning it with the business strategy, ensuring that it supports the overall vision, mission, and goals of the organization. Defining metrics to measure success helps track progress and evaluate the impact of the initiatives.

Strategy 200
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Marketers should plan for more DIY metrics as iOS 15 nears

TechCrunch

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. How can marketers pivot their tactics to remain in control of their metrics? “That sounds great and everything, but you have less of that data.

Metrics 239
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Transform launches with $24.5M in funding for a tool to query and build metrics out of data troves

TechCrunch

Now, three alums that worked with data in the world of Big Tech have founded a startup that aims to build a “metrics store” so that the rest of the enterprise world — much of which lacks the resources to build tools like this from scratch — can easily use metrics to figure things out like this, too.

Metrics 247
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It’s never too late to align product-market fit metrics with your company’s values

TechCrunch

The definition of PMF is, for the most part, subjective, but Thacker looks for something more tangible. “It This metric may vary by stage, but Series A and onwards is when it becomes critical for a company to have PMF. It doesn’t mean you’ve launched a product and scaled it to millions of customers and users,” he said.

Metrics 223
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How to improve retention, growth marketing’s golden metric

TechCrunch

Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it. Let’s dive in. Growth and product.

Metrics 227