article thumbnail

On the journey to Series B, strategy is more important than metrics

TechCrunch

Software founders have never had so many metrics thrown at them by VCs on how to run a business. We’ve never believed that great businesses are built solely on metrics or KPIs. There is no definitive answer to this question. In 2021, the answer would have been to grow as fast as possible, regardless of burn.

Metrics 246
article thumbnail

Marketers should plan for more DIY metrics as iOS 15 nears

TechCrunch

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. How can marketers pivot their tactics to remain in control of their metrics? “That sounds great and everything, but you have less of that data.

Metrics 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transform launches with $24.5M in funding for a tool to query and build metrics out of data troves

TechCrunch

Now, three alums that worked with data in the world of Big Tech have founded a startup that aims to build a “metrics store” so that the rest of the enterprise world — much of which lacks the resources to build tools like this from scratch — can easily use metrics to figure things out like this, too.

Metrics 247
article thumbnail

It’s never too late to align product-market fit metrics with your company’s values

TechCrunch

The definition of PMF is, for the most part, subjective, but Thacker looks for something more tangible. “It This metric may vary by stage, but Series A and onwards is when it becomes critical for a company to have PMF. It doesn’t mean you’ve launched a product and scaled it to millions of customers and users,” he said.

Metrics 223
article thumbnail

How to improve retention, growth marketing’s golden metric

TechCrunch

Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it. Let’s dive in. Growth and product.

Metrics 227
article thumbnail

Banish vanity metrics from your startup’s pitch deck

TechCrunch

I subscribe to Steve Blank’s definition of a startup: A “temporary organization in search of a repeatable, sustainable business model.” ” Banish vanity metrics from your startup’s pitch deck by Haje Jan Kamps originally published on TechCrunch. The goal of a startup is to stop being a startup.

Metrics 168
article thumbnail

The Must Have Metrics Any DevOps and SRE Manager Should Measure

OverOps

Follow us on Twitter for all the latest and greatest posts from our blog: NEW POST The Must Have Metrics Any #DevOps and #SRE Manager Should Look At [link] pic.twitter.com/HvPxIODNUI. This metric clearly represents how successful the team is in accomplishing that goal. OverOps (@overopshq) August 21, 2018. What Should We Measure?

Metrics 174