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When is data too clean to be useful for enterprise AI?

CIO

Once the province of the data warehouse team, data management has increasingly become a C-suite priority, with data quality seen as key for both customer experience and business performance. But along with siloed data and compliance concerns , poor data quality is holding back enterprise AI projects.

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AI data readiness: C-suite fantasy, big IT problem

CIO

Business leaders may be confident that their organizations data is ready for AI, but IT workers tell a much different story, with most spending hours each day massaging the data into shape. Theres a perspective that well just throw a bunch of data at the AI, and itll solve all of our problems, he says.

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Data center provider fakes Tier 4 data center certificate to bag $11M SEC deal

CIO

Deepak Jain, CEO of a Maryland-based IT services firm, has been indicted for fraud and making false statements after allegedly falsifying a Tier 4 data center certification to secure a $10.7 The Tier 4 data center certificates are awarded by Uptime Institute and not “Uptime Council.”

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AI & the enterprise: protect your data, protect your enterprise value

CIO

In 2018, I wrote an article asking, “Will your company be valued by its price-to-data ratio?” The premise was that enterprises needed to secure their critical data more stringently in the wake of data hacks and emerging AI processes. Data theft leads to financial losses, reputational damage, and more.

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Put Your Data to Work: The Complete Playbook

An interactive guide filled with the tools to turn your data into a competitive advantage. They rely on data to power products, business insights, and marketing strategy. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes.

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3 steps to get your data AI ready

CIO

While many organizations have already run a small number of successful proofs of concept to demonstrate the value of gen AI , scaling up those PoCs and applying the new technology to other parts of the business will never work until producing AI-ready data becomes standard practice. This tends to put the brakes on their AI aspirations.

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Why data quality drives AI success

CIO

When it comes to AI, the secret to its success isn’t just in the sophistication of the algorithms — it’s in the quality of the data that powers them. AI has the potential to transform industries, but without reliable, relevant, and high-quality data, even the most advanced models will fall short.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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The Empowered Consumer

Armed with a world of information at their fingertips, consumers are looking for information that is tailored to them about what to buy, where to buy it, and where the best deals are. Predicting the next CRM state, which can inform the strategy of future marketing communications.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. This frees up valuable time for sellers to focus more on building relationships and closing deals.

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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It's Alive! Bringing Your Product Roadmap Back From the Dead

Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador

An effective roadmap is one that is outcome and data-driven, allowing your team to understand the product's progression and how customer feedback will inform it. Product roadmaps must focus on the "now" and allow feedback to inform the "later.". What a successful Outcome and Data-driven Roadmap looks like.

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Feedback Frenzy: Restoring Customer and Internal Alignment for Product Success

Speaker: Evan Leong - CEO & Founder, Product Signals

How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data? Join our webinar as we delve into customer feedback strategies and explore diverse methods for gathering and organizing feedback.