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Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

The world of Digital Marketing is challenging and always updating with new strategies. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). What is Generative AI, and How Does it Work?

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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. Social commerce startup Social Chat is out to change that. Can social and e-commerce transform the future of the open web?

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Black Swan analyzes social media to predict which products will be successful

TechCrunch

While founded long before the pandemic, Steve King says that Black Swan Data , the data science and tech company that he helped co-launch in 2011, is well-suited to the current environment. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw. to start Black Swan.

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Level the playing field with GenAI: Top SMB use cases

CIO

Raw, unstructured suggestions are swiftly translated to actionable ideas, while large swathes of data are condensed into succinct, easy-to-read reports. A/B testing, a vital part of digital marketing, can also be conducted through GenAI, so companies can evaluate which content performs best to optimize conversion rates.

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Tired of SEO? Try These 8 Alternative Approaches to Digital Marketing

Strategy Driven

Digital marketing strategies require several alternatives to optimize their effectiveness. Social Media Marketing Any company that isn’t using social media is missing out on a ton of revenue. Starting a social media marketing campaign is easy, with a lot less resources required than other methods.

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Is Your MSP Fully Leveraging Its Social Media Audience?

Kaseya

Managed service providers (MSPs) are increasingly investing in social media as part of their digital marketing strategies and for good reason. Between 2021 and 2022, social media users increased by more than 10%, with users spending an average of 2 hours and 27 minutes between messaging apps and social media platforms.

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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points.