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How Girl Power Talk fires up young tech workers and IT teams

CIO

For small- and medium-sized businesses, meeting the demand for up-and-coming skills can put a strain on resources, causing delays on digital transformation projects vital to company growth. Three months later, she moved into a full-time role as an associate in marketing and PR, and eventually found herself in a manual testing role.

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Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

The world of Digital Marketing is challenging and always updating with new strategies. To stay on top of the competition, businesses need to leverage the latest technologies like Generative AI. In this blog, we’ll get to know what Generative AI is, how it works, and steps for using it in your digital marketing strategies.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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UK’s Big Tech regulator ‘to boost switching, cut killer acquisitions’

TechCrunch

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.” UK to set up ‘pro-competition’ regulator to put limits on big tech.

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Human vs. humane: How companies pursue AI for enhanced CX

CIO

After such a fractured experience, you begin asking harder questions like what biases might be embedded in this technology, how is it processing my data, how often is it audited to ensure fairness and transparency, and can it actually be taught to behave ethically. Humans have to drive AI, and AI should not drive humans,” she adds.

Company 290
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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

Founded in 2013 by Leonid Shangin and Yakov Filippenko, the company offered services to collect customer data and leverage it to create games, texts, and tasks designed to encourage repeat business. We expect that the global e-commerce market will continue its growth at more than 10% per annum, with Latin America leading the race.”

Retail 246
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.