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Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

The world of Digital Marketing is challenging and always updating with new strategies. To stay on top of the competition, businesses need to leverage the latest technologies like Generative AI. In this blog, we’ll get to know what Generative AI is, how it works, and steps for using it in your digital marketing strategies.

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UK’s Big Tech regulator ‘to boost switching, cut killer acquisitions’

TechCrunch

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.” UK to set up ‘pro-competition’ regulator to put limits on big tech.

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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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Human vs. humane: How companies pursue AI for enhanced CX

CIO

After such a fractured experience, you begin asking harder questions like what biases might be embedded in this technology, how is it processing my data, how often is it audited to ensure fairness and transparency, and can it actually be taught to behave ethically. ING’s AI-powered chatbot also works hand-in-hand with humans.

Company 317
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “The pandemic drove consumers inside and online, inciting a shift to digital channels and fundamentally changing how consumers communicate and engage with brands,” Khoury told TechCrunch in an email interview. Yelp) and then automatically responds to those reviews. ” Khoury has a colorful background.

Marketing 234
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5 ways to seize the opportunities created by recent chaos in ad tech

TechCrunch

Alex Song is the CEO and founder of Proxima , a data science company that helps brands better reach consumers across all major platforms. New platforms, mediums, M&A activity, privacy rules and ever-changing consumer behavior can all wreak havoc on the digital landscape. Contributor. Share on Twitter.

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Enhance Your Business with Innovative Marketing Technology

Exadel

Marketing technology is there to assist companies in promoting their products and services more effectively. Traditionally, marketers would invest in a CMS or custom software development, but, with time, consumer expectations have grown, requiring unique, personalized experiences. Previous article.