Beyond the hype: 4 use cases that show what’s actually working with gen AI
CIO
FEBRUARY 19, 2025
The early part of 2024 was disappointing when it comes to ROI, says Traci Gusher, data and analytics leader at EY Americas. Some of the best use cases Ive seen have been in marketing, and thats just one area. Marketing communications is a great area for AI, he says. But now were actually starting to see real benefits, she says.
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