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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

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Boosting a cloud-first ecosystem: Announcements at the Huawei Cloud Summit in Thailand

CIO

As a country rapidly transforming into a digital economy hub, Thailand is taking the lead in cloud technology and the development of its digital infrastructure in the region. This is the first of its kind to encourage the use of digital technologies in public services to drive the country’s digital future.

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CIOs must beware committing ‘AI washing’ themselves

CIO

IT leaders at organizations considering AI are under major pressure — from boards, other executives, and the market itself — to roll out major AI initiatives. Companies always commit fraud, and they’ll find new ways to do it, based on new technology.” Now, user companies, rather than technology vendors, may be tempted to do the same.

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10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.

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11 most in-demand gen AI jobs companies are hiring for

CIO

Businesses are turning to gen AI to streamline business processes, develop proprietary AI technology, and reduce manual efforts in order to free up employees to take on more intensive tasks. Generative AI is quickly changing the landscape of the business world, with rapid adoption rates across nearly every industry.

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Principal Financial unifies IT to lay foundation for growth

CIO

For companies whose business units have traditionally operated independently, centralizing IT operations under one strategy can reap significant benefits — especially when it comes to offering a holistic customer experience and establishing a unified data foundation for leveraging the latest emerging technologies.

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Deep automation: A CIO weapon for turning disruption into opportunity

CIO

Unlike siloed or shallow automation efforts, deep automation architects a perspective that integrates customer experiences, value streams, human-machine collaboration, and synergistic technologies to create intelligent, self-adjusting businesses. It emphasizes end-to-end integration, intelligent design, and continuous learning.