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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. However, make sure your marketing efforts aim to distinguish your company in their eyes. This is a rookie mistake.

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Escorts Kubota enlists AI to reinvent railway, construction, and agriculture

CIO

The company segments customers who visit its website into various profiles and then uses AI and ML to provide tailored agronomic advisory. If all three are in place and there is visibility at the board level, Kakkar says the project will be readily funded.

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Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees

TechCrunch

The company said it had to cut its workforce by 10% — approximately 7,000 people — and will close offices in several markets. DoorDash is launching a new service that will pick up prepaid packages and drop them off at a UPS, FedEx or USPS location, Aisha reports. Now, onto the news! — Christine. The TechCrunch Top 3. Startups and VC.

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Sales scheduling platform Chili Piper raises $33M Series B funding led by Tiger Global

TechCrunch

This brings the company’s total financing to $54 million. The company will use the capital raised to accelerate product development. Nicolas Vandenberghe, CEO, and co-founder of Chili Piper said: “When we started we sold the house and decided to grow the company ourselves. So all the way until 2019 we bootstrapped.

USP 250
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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. Why more SaaS companies are shifting to usage-based pricing. Last year, 34% of survey respondents said they were using a flexible pricing model.

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How technology unlocks business models: The story of Netflix

TechCrunch

The CD, sent by USPS in a greeting card envelope, arrived safely the next day. This week, 16 years after its reinvention as a streaming company, Netflix announced that it’s shuttering its mail-order DVDs business. All I knew was that I wanted to start my own company and sell things on the internet. Let’s take a look.

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Amsterdam’s Crisp, an online-only supermarket, raises €30M Series B led by Target Global

TechCrunch

Crisp says its USP is seasonal products sourced directly from 600+ small and high-quality producers at an affordable price in the Netherlands. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Crisp has now raised a total of €42.5 million to date.

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