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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. However, make sure your marketing efforts aim to distinguish your company in their eyes. This is a rookie mistake.

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Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees

TechCrunch

The company said it had to cut its workforce by 10% — approximately 7,000 people — and will close offices in several markets. DoorDash is launching a new service that will pick up prepaid packages and drop them off at a UPS, FedEx or USPS location, Aisha reports. Now, onto the news! — Christine. The TechCrunch Top 3. Startups and VC.

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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. Why more SaaS companies are shifting to usage-based pricing. But govtech and civic tech has a greater social impact than burger-flipping robots.

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Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel

TechCrunch

Since its February 2021 debut, the company has grown to include over 100 retailers, predominately in the fashion space. Olive founder Nate Faust says he was inspired to build the company after realizing how little interest there was from larger e-commerce players in addressing some of the inconveniences and inefficiencies in the market.

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Nigerian one-click checkout platform OurPass raises $1M pre-seed, wants to build ‘Fast for Africa’

TechCrunch

Although the company is building a global product, it is limited in Africa, and OurPass has taken an interest to build one for the market. The round was led by Tekedia Capital and angel investors from Fortune 500 companies, the company said. . The company partnered with logistics companies like MAX.ng In the U.S.,

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Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

Ask yourself this question…Who is more loyal; an employee who has been with the company a long time but is an under-performer, or a less tenured employee who always goes the extra mile and consistently exceeds expectations? the company is not leveraging its true talent base.

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Fed Tech Roundup August 27

CTOvision

Second Australian Company to Provide Parts for Initial Production of the Triton Unmanned Aircraft System. USPS Official: First Priority with Internet of Things is Cost Cutting - Nextgov. DigitalGov Podcast: The Secrets Behind CIA Social Media. Attention feds: Those texts, tweets and snapchats just might be records - FCW.com.

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