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The Product Manager asterisk

TechCrunch

Product manager might be one of the most grey roles within a startup. However, as a company progresses and the team grows, there comes a time when a founder needs to carve out dedicated roles. Of these positions, product management might be one of the most elusive — and key — roles to fill.

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How and when to hire your first product manager

TechCrunch

However, as a company progresses and the team grows, there comes a time when a founder needs to carve out dedicated roles. Of these positions, product management might be one of the most elusive — and key — roles to fill. Product management might be one of the most elusive — and key — roles to fill.

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5 product management tips that can help startups thrive in 2023

TechCrunch

Alex Lychak Contributor Alex Lychak is head of product at OBRIO, an IT company with Ukrainian roots that develops mobile applications and web products for 20 million users worldwide. 5 product management tips that can help startups thrive in 2023 by Ram Iyer originally published on TechCrunch

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3 key metrics for cybersecurity product managers

TechCrunch

Anyone who has read product management books, attended workshops or even simply gone through an interview, knows that what is not measured cannot be managed. The practice of product management is, however, much more nuanced. This metric tracks the percentage of all users or visitors who take a desired action.

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Products for Product People: Best Practices in Analytics

Speaker: Andrew Wynn, Senior Product Manager, Looker

Who builds products for the product people? As a product manager, you know how helpful custom tailored data solutions can be to doing your job well. Learn product analytics best practices from Andrew Wynn, Product Manager at Looker. How to adapt solutions for different company sizes.

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How and when to build marketing teams at deep tech companies

TechCrunch

The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. What do marketing teams at deep tech companies do? When should deep tech companies hire marketers? When to hire the marketing team.

Marketing 279
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Orb, which helps B2B companies price their products, raises $19.1M

TechCrunch

Alvaro Morales and Kshitij Grover were working together as engineering leaders at Asana for five years, during a time when the company underwent major changes to pricing and packaging. Orb gives companies a single source of truth that can connect every unit of product usage to revenue.”

B2B 244
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Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker

As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey. Common data issues product managers run into and how they can be resolved.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

Explore proven solutions, laying the groundwork for triumphant product launches. Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. How to adjust your product-led strategy during uncertain times. Use Product Management Today’s webinars to earn professional development hours! But what else do they have in common?

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Design Hacks for Non-Designers: Ask Expert Laura Klein

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

Join UX designer and product management expert Laura Klein for a no-holds-barred Ask Me Anything session on UX design. Laura—principal of Users Know and author of Build Better Products and UX for Lean Startups—has over 20 years of experience helping companies innovate responsibly and improve their product development processes.

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A PM's Guide to Building a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

There's a lot of innovation advice out there, but very few companies are recognized for their innovation. Despite the importance of new product development, more than half of all product launches and innovations fail. Innovation advice will not work if your company's culture does not encourage it.

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How to Evaluate and Implement Customer Feedback Into Your Product Roadmap

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product. In this interactive session, Hannah and Rebecca will share their experience of building product roadmaps that align with company goals while also ensuring that customers are truly heard.

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. What metrics you should track to measure product-market fit.

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A PM’s Guide to Forging an Outcome-Driven Product Team

Speaker: Kim Antelo, Transformation Coach

The best product teams evaluate themselves not by the quantity or speed with which they release new features, but by how much those features add value. In this webinar, Transformational Coach Kim Antelo will walk through a case study of a healthcare company with lofty OKRs, but with little tie-back to the product performance.