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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. Why more SaaS companies are shifting to usage-based pricing. Why more SaaS companies are shifting to usage-based pricing. Walter Thompson.

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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. However, make sure your marketing efforts aim to distinguish your company in their eyes.

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Escorts Kubota enlists AI to reinvent railway, construction, and agriculture

CIO

Instead, Kakkar has created pillars each project must fall into: customer service, predictive maintenance, supply chain digitization, and personalized marketing. AI in action One such project that Escorts Kubota has pursued concerns personalized marketing.

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Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees

TechCrunch

The company said it had to cut its workforce by 10% — approximately 7,000 people — and will close offices in several markets. DoorDash is launching a new service that will pick up prepaid packages and drop them off at a UPS, FedEx or USPS location, Aisha reports. — Christine. The TechCrunch Top 3. Startups and VC.

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Amsterdam’s Crisp, an online-only supermarket, raises €30M Series B led by Target Global

TechCrunch

Crisp says its USP is seasonal products sourced directly from 600+ small and high-quality producers at an affordable price in the Netherlands. The European grocery market is currently worth €2 trillion, but access to customers for high-quality, smaller producers is still tricky and blocked by incumbents. million to date.

USP 252
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Sales scheduling platform Chili Piper raises $33M Series B funding led by Tiger Global

TechCrunch

This brings the company’s total financing to $54 million. The company will use the capital raised to accelerate product development. Nicolas Vandenberghe, CEO, and co-founder of Chili Piper said: “When we started we sold the house and decided to grow the company ourselves. So all the way until 2019 we bootstrapped.

USP 250
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Curtsy, a clothing resale app aimed at Gen Z women, raises $11 million Series A

TechCrunch

Curtsy , a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z market. Curtsy also helps sellers to schedule a free USPS pickup to save a trip to the post office, and it will even send sellers a shipping label, if need be.

USP 285