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Making technology a company capability at Foot Locker

CIO

What excites me is the critical role technology plays in enabling this. What are some technology solutions that are driving your growth? Foot Locker is undertaking a large-scale technology transformation to drive growth and further engagement with our customers and partners. How did you achieve this integration?

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A new and stronger entity: Versuni transforms its company – and technology

CIO

In September 2021, Philips Domestic Appliances became a stand-alone company called Versuni. As part of the carve-out, Versuni made the decision to transform its entire technology landscape. To do that, Versuni would have to build what it called “a new and stronger entity,” developing a technology model built for the future.

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Battle of two marketing companies

TechCrunch

Attentive’s letter was in response to a client case study that Postscript had authored and posted on its website about nutrition company BUBS Naturals, which said BUBS Naturals left Attentive for Postscript after finding its list actually shrinking instead of growing, then battling with the company to move its list off its platform.

Marketing 234
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Layoffs, AI demand create mismatched talent market for IT skills

CIO

Ongoing layoffs in the tech industry and rising demand for AI skills are contributing to a growing mismatch in the IT talent market, which continues to show mixed signals as economic factors and the rise of AI impact budgets and the long-term outlook for IT skills. What is driving tech layoffs?

Marketing 325
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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

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Mastering technology modernization: 6 steps for building your road map

CIO

The topics of technical debt recognition and technology modernization have become more important as the pace of technology change – first driven by social, mobile, analytics, and cloud (SMAC) and now driven by artificial intelligence (AI) – increases. This phase brings with it rapid changes in technologies, processes, and roles.

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The Intersection of Marketing and Technology

Palo Alto Networks

Leveling Up, Efficiency and Cybersecurity Marketing leaders have traditionally been collaborative, using partnerships to extend the brand and find new markets and users. The role of marketers has expanded beyond brand awareness, lead generation and customer engagement.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales. As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”

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How AI Can Radically Change Your Business

In a time that's driven by the almost manic pace of technological advancement, adapting to change is a must for any business. More often than not, being flexible enough to get the most out of the latest tech trends defines the success or failure of a company. Today, they come in the form of AI-based tools.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives.

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Monetization Monitor: Monetization Models and Pricing 2020

Reliable insights aren’t getting easier as technology evolves. across varied companies and industries demands rapid adaptation. Tech companies must focus on how to take products to market, through effective pricing, delivery, and monetization. Fast innovation (SaaS, IoT, etc.)