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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively. Meanwhile, the CDO is steering the company’s digital transformation efforts. Enhancing decision-making comes from combining insights from marketing analytics and digital data to make informed choices.

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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

When one public company in a certain sector communicates a difficult quarter, the other companies in the sector tend to see a dip in share price. However, for private companies, it is hard to know exactly why there was an increase in costs last week — was it due to the company’s performance or happening to everyone else, too.

Company 285
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Kenya’s HotelOnline acquires hospitality software company HotelPlus

TechCrunch

HotelOnline , a Kenya-based Yanolja-backed travel technology scale-up that fashions itself as an e-commerce and digital marketing enabler in the hospitality industry, has acquired HotelPlus, a software provider with clients in 22 countries. We see great potential in the new company, and we look forward to the journey from here.”.

Company 248
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LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch

“Today’s startup economy depends on the expertise of industry specialists as much or more than full-time generalists,” said Nick Green, co-founder and CEO Thrive Market, MarketerHire customer and investor, in a statement. Brands can typically fill their open positions in as little as 48 hours, the company said.

Marketing 249
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The mainframe’s future in the age of AI

CIO

Running AI on mainframes as a trend is still in its infancy, but the survey suggests many companies do not plan to give up their mainframes even as AI creates new computing needs, says Petra Goude, global practice leader for core enterprise and zCloud at global managed IT services company Kyndryl. I believe you’re going to see both.”

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Payments company Paystone raises $23.8M to help service-based businesses engage with customers

TechCrunch

Paystone , a payments and integrated software company, secured another strategic investment this year, this time $23.8 The Canada-based company got its start in 2008 as the payment processing company Zomaron, and rebranded itself as Paystone in 2019. market for the first time and will do a proper launch later this year.

Company 252
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SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name

TechCrunch

The California-based company was founded three years ago by Shubham A. This is the second company the team has started together; its first was artificial intelligence in the gaming space, Mishra told TechCrunch. After talking to marketing leaders for a year, here’s my advice for CEOs.