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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It It involves executives, the sales team, all the different marketing teams, operations and procurement, but there’s no platform or system of record to help with that collaboration, accountability and visibility.”.

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LeagueApps raises $15M to be the ‘operating system’ for youth sports organizations

TechCrunch

Youth sports are an integral part of our communities, bringing families together and helping kids all over gain confidence and skills. Today, LeagueApps , which aims to be the operating system for youth sports organizations, announced it has raised $15 million in a Series B round of funding. It’s a lot. Image Credits: LeagueApps.

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Metafy lands $25M to scale its gaming coaching platform

TechCrunch

Metafy , a startup that operates a marketplace for video game coaching, announced this morning that it has closed a $25 million Series A. Since that funding event, Metafy acquired rival games coaching platform GamersRdy, and the company said coaches using its service grossed over $1 million last year. million seed round.

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Hiro Capital puts $2.3M into team sports tracking platform PlayerData — as does Sir Terry Leahy

TechCrunch

Hiro Capital has gradually been making a name for itself as an investor in the area know as “Digital Sports” or DSports for short. based PlayerData uses wearable technology and software tracking to give grass-roots and professional sports teams feedback on their training. It’s now led a $2.3 Edinburgh, U.K.-based

Sport 251
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How sport made CIO 100 winner Joanna Drake a better technology leader

CIO

CIO 100 winner, sports leadership and being ‘too friendly’ Having featured in the CIO 100 in 2021 and 2020 prior to topping this year’s list , Drake says the award is for her team, not just her. “If If this was about me, as an individual, I’d struggle to do a [CIO 100] submission,” she said.

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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sport 246
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Going after social commerce for sportspeople, Millions gets $10M

TechCrunch

“Our biggest advantage and differentiator is that we are strictly focused on the sports world and fan engagement,” he tells TechCrunch. “We love Cameo , but we’re really different and focused on sports.” “We love Cameo , but we’re really different and focused on sports.”

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