Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI
TechCrunch
JANUARY 28, 2022
We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It It involves executives, the sales team, all the different marketing teams, operations and procurement, but there’s no platform or system of record to help with that collaboration, accountability and visibility.”.
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