Sitemap: The Heart of Marketing Cloud Personalization
Perficient
JANUARY 16, 2024
Personalization (formerly known as Interaction Studio) is a tool that exists inside the Salesforce Marketing Cloud tenant. In this case, we want to know where the user is for marketing and statistical purposes, and not punish our user in the same way Lotso wants to catch the toys. The sitemap is the heart of personalization.
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