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TechCrunch+ roundup: New VC rules, AI biotech investor survey, Instagram ad case study

TechCrunch

In a case study based on Instagram campaigns for a site that facilitates bookings for freelance beauty professionals, digital marketer Angelina Liparteliani looked at Instagram Reels, Feed Posts and Stories. Diversify your ad strategy, test different ideas and don’t give up if your ad doesn’t show results right away.”.

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Digital marketing operations – where everybody knows your name

Capgemini

Click to read case study. It’s true that we expect things to be fast and smooth nowadays: we’ve grown accustomed to a joined-up digital experience, and to ordering something online that’s delivered next day, and sometimes sooner. Click to read case study. Behind the numbers – enhanced customer satisfaction.

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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.

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Digital Transformation: An Equipment Rental Industry Case Study

Perficient

Leveraging Technology to Create Opportunity Our client in the equipment rental industry was growing rapidly, but its database and marketing solutions were not scalable. In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant.

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Micro-Moments in eCommerce & DXP: Capturing Customers at Their Most Intent-Driven

Perficient

For eCommerce, this means adapting strategies to meet consumers where and when they need you most. By creating optimized product and landing pages for these searches, the retailer achieved a 30% increase in sales, according to Google on Micro-Moments case study. Here is a practical example of this behavior in action.

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Social Media Influence | N2Growth Blog

N2Growth Blog

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

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Marketing After the Purchase: 4 Emails to Educate Your Customer (Jill Schiefelbein)

Let's Grow Leaders

Yet many digital marketers stop communicating once their marketing is successful and a purchase is made. If you’re not taking this opportunity to extend your marketing, you’re missing a potential gold mine. One place where many companies fall short is providing case studies, but not providing action steps.