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TechCrunch+ roundup: New VC rules, AI biotech investor survey, Instagram ad case study

TechCrunch

In a case study based on Instagram campaigns for a site that facilitates bookings for freelance beauty professionals, digital marketer Angelina Liparteliani looked at Instagram Reels, Feed Posts and Stories. ” In a turbulent market, it’s time to get methodical about sales. to 17 cents. .”

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B2B marketing tactics that can help move the needle

TechCrunch

Use this inherent drama to create personalized banners that drive to a case study showing target accounts how their competitor is using your product. While implementing this can be fairly straightforward, it will still take some leg work to create the competitor case study for each target account vertical.

B2B 250
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GoDataFest 2022: Google Cloud Data Platform Workshop

Xebia

said Jelle Portegies, digital marketer for Xebia. Sessions ranged from case studies such as “data forecasting” by Albert Heijn to more interactive activities such as the MLOps game, but also more creative sessions such as the Code Breakfast. . What type of sessions were hosted at GoDataFest?

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Digital Transformation: An Equipment Rental Industry Case Study

Perficient

Leveraging Technology to Create Opportunity Our client in the equipment rental industry was growing rapidly, but its database and marketing solutions were not scalable. In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant.

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Digital marketing operations – where everybody knows your name

Capgemini

Click to read case study. It’s true that we expect things to be fast and smooth nowadays: we’ve grown accustomed to a joined-up digital experience, and to ordering something online that’s delivered next day, and sometimes sooner. Click to read case study. Behind the numbers – enhanced customer satisfaction.

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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.

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Marketing After the Purchase: 4 Emails to Educate Your Customer (Jill Schiefelbein)

Let's Grow Leaders

Yet many digital marketers stop communicating once their marketing is successful and a purchase is made. If you’re not taking this opportunity to extend your marketing, you’re missing a potential gold mine. One place where many companies fall short is providing case studies, but not providing action steps.