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These habits clash with those of retailers’ aging customer base, which is used to visiting stores, browsing, comparing products, and scouting for the best deals. So, the challenge looms: How do stores serve their younger populations’ hunger for innovation while not overwhelming their aging populations with too many digital practices?
But by then, the business requirements had changed, “and frankly, it doesn’t work,’’ Mahon says. So Mahon is driving digital transformation in a different direction, doing minimumviableproducts (MVPs), or micro transformations, which are pieces of a system that are digitized in small increments.
The process begins with defining the minimumviableproduct (MVP) and creating a plan to achieve it. In a product-driven approach, funding is allocated to a dedicated team for ongoing innovation and delivery of value for a specific product.
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