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In a 2022 article for Harvard Business Review , authors and business leaders Nathan Furr, Andrew Shipilov, Didier Rouillard, and Antoine Hemon-Laurens discussed what they see as the four pillars of successful digitaltransformation. They’re sitting within the company bubble and not looking outside,” she adds.
As a business leader, you need to support your employees through many training and awareness activities during a businesstransformation. A solid two-way relationship between marketing and information technology will assist organisations in developing such intelligence.”Both Balance spend allocation.”
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