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In a 2022 article for Harvard Business Review , authors and business leaders Nathan Furr, Andrew Shipilov, Didier Rouillard, and Antoine Hemon-Laurens discussed what they see as the four pillars of successful digitaltransformation. They’re investing in automation and hyperautomation technologies.
To enable this conversion, a CDO uses digital information and modern technologies such as the cloud, the Internet of Things , mobile apps, social media, machine learning-based products, and digitalmarketing. This can be anything from CRMs to AI-powered chatbots to IoT systems. Business acumen. Attract talent.
As a business leader, you need to support your employees through many training and awareness activities during a businesstransformation. A solid two-way relationship between marketing and information technology will assist organisations in developing such intelligence.”Both That’s digitaltransformation.”
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