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How to evolve your DTC startup’s data strategy and identify critical metrics

TechCrunch

Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. We’re generally big fans of plug-and-play business intelligence tools, but they won’t scale with your business. Both are valid concerns!

Metrics 245
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What is business intelligence? Transforming data into business insights

CIO

Business intelligence definition Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions.

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Transform launches with $24.5M in funding for a tool to query and build metrics out of data troves

TechCrunch

Now, three alums that worked with data in the world of Big Tech have founded a startup that aims to build a “metrics store” so that the rest of the enterprise world — much of which lacks the resources to build tools like this from scratch — can easily use metrics to figure things out like this, too.

Metrics 247
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6 key metrics that can help SaaS startups outlast this downturn

TechCrunch

Sudheesh Nair is CEO of ThoughtSpot , a business intelligence company that has built an intuitive Google-like interface for data analytics. When thinking about metrics for SaaS companies, it’s helpful to look at how current customers are using your product so you can identify areas of concern and take action. Sudheesh Nair.

Metrics 208
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To optimize for growth, study your down-funnel metrics

TechCrunch

While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS). Cross-functional teams (i.e.,

Metrics 226
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Business Intelligence tools & use cases

Apiumhub

With more and more data available, it’s getting more difficult to focus on the information we really need and present it in an actionable way and that’s what business intelligence is all about. In this article we will talk about Business Intelligence tools, benefits & use cases. . What is Business Intelligence.

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Business Intelligence Strategy: How to Develop and Document your BI Roadmap

Altexsoft

Business Intelligence is a practice of turning raw data into useful insights. Probably yes, as it’s the most balanced view of the business you can get. Now, let’s talk about your Business Intelligence strategy. establishing Business Intelligence Competency Center that will govern BI software and architecture).