Remove Business Intelligence Remove Marketing Remove Metrics
article thumbnail

How to evolve your DTC startup’s data strategy and identify critical metrics

TechCrunch

Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. We’re generally big fans of plug-and-play business intelligence tools, but they won’t scale with your business. Both are valid concerns!

Metrics 245
article thumbnail

What is business intelligence? Transforming data into business insights

CIO

Business intelligence definition Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Transform launches with $24.5M in funding for a tool to query and build metrics out of data troves

TechCrunch

Now, three alums that worked with data in the world of Big Tech have founded a startup that aims to build a “metrics store” so that the rest of the enterprise world — much of which lacks the resources to build tools like this from scratch — can easily use metrics to figure things out like this, too.

Metrics 247
article thumbnail

To optimize for growth, study your down-funnel metrics

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. How to run growth marketing during a recession. What to look for when hiring a growth marketing agency. Share on Twitter. More posts by this contributor. Cross-functional teams (i.e.,

Metrics 226
article thumbnail

Pivoting your startup in a bear market: Become undeniably fundable

TechCrunch

Vanity metrics have taken the backseat in this new world, and there will be few paths forward for you if you don’t prove you’re efficient. There are five key efficiency metrics that matter: In this new chapter, CEOs must think like a CFO. Examine your business and change your priorities.

Marketing 240
article thumbnail

Business Intelligence tools & use cases

Apiumhub

With more and more data available, it’s getting more difficult to focus on the information we really need and present it in an actionable way and that’s what business intelligence is all about. In this article we will talk about Business Intelligence tools, benefits & use cases. . What is Business Intelligence.

article thumbnail

11 ways to ensure IT-business alignment

CIO

Collie believes it’s far more productive to ask business leaders about their own jobs, including their view of market trends and the key business challenges they’re facing. Failing to align IT and business interests gradually erodes hard-earned trust. “It