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Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

And finally — largely by integrating with digital marketing platforms such as HubSpot, WordPress and Marketo — Casted’s software provides analytics on what a specific user is paying attention to. Those data-driven analytics becomes valuable information for sales and marketing teams in terms of who to target and why.

B2B 206
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Data and the Top Marketing and Operations Challenges of 2020

Progress

Another solution might be to set up monitoring and alerts across core marketing metrics when something works really well, or completely fails. Today, monitoring key metrics is a mix of marketing reports, business intelligence (BI) reports and native martech application capabilities across disparate sales and marketing systems.

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Data and the Top Marketing and Operations Challenges of 2020

Progress

Another solution might be to set up monitoring and alerts across core marketing metrics when something works really well, or completely fails. Today, monitoring key metrics is a mix of marketing reports, business intelligence (BI) reports and native martech application capabilities across disparate sales and marketing systems.

article thumbnail

Data and the Top Marketing and Operations Challenges of 2020

Progress

Another solution might be to set up monitoring and alerts across core marketing metrics when something works really well, or completely fails. Today, monitoring key metrics is a mix of marketing reports, business intelligence (BI) reports and native martech application capabilities across disparate sales and marketing systems.

article thumbnail

Much Ado About Data: The Top Marketing Challenges of 2020

Progress

Another solution might be to set up monitoring and alerts across core marketing metrics when something works really well, or completely fails. Today, monitoring key metrics is a mix of marketing reports, business intelligence (BI) reports and native martech application capabilities across disparate sales and marketing systems.