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To optimize for growth, study your down-funnel metrics

TechCrunch

As your startup matures and robust user-level data starts flowing in, you should prioritize understanding which acquisition sources stand to attract the most users. product, growth and data) should continuously question the best sources of traffic at a defined cadence, too. Acquiring the right users. Cross-functional teams (i.e.,

Metrics 226
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Productivity startup Time is Ltd. raises $5.6M to be the ‘Google Analytics for company time’

TechCrunch

says it plans to address this by acquiring insights and data platforms such as Microsoft 365, Google Workspace, Zoom, Webex, MS Teams, Slack and more. The data and insights gathered would then help managers to understand and take a new approach to measure productivity, engagement and collaboration, the startup says. .’s

Analytics 254
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Data and the Top Marketing and Operations Challenges of 2020

Progress

Every marketing team struggles with what to do with its data. You want to effectively collaborate, communicate and achieve your collective goals but you can’t tame your data. Challenge 1: Collaboration – Sharing of Data / How and When. Challenge 2: Effectively Monitor, Measure and Act on Data.

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Data and the Top Marketing and Operations Challenges of 2020

Progress

Every marketing team struggles with what to do with its data. You want to effectively collaborate, communicate and achieve your collective goals but you can’t tame your data. Challenge 1: Collaboration – Sharing of Data / How and When. Challenge 2: Effectively Monitor, Measure and Act on Data.

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Data and the Top Marketing and Operations Challenges of 2020

Progress

Every marketing team struggles with what to do with its data. You want to effectively collaborate, communicate and achieve your collective goals but you can’t tame your data. Challenge 1: Collaboration – Sharing of Data / How and When. Challenge 2: Effectively Monitor, Measure and Act on Data.

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Much Ado About Data: The Top Marketing Challenges of 2020

Progress

Every marketing team struggles with what to do with its data. You want to effectively collaborate, communicate and achieve your collective goals but you can’t tame your data. What key metrics are measured for product line A that has low velocity lead flow versus product line B, which is high velocity lead flow?