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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022. A B2B startup?

Budget 228
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. She said companies can “make the most of that” by doing some industry-related research now that can be adapted after the new year for long-form site content and social media campaigns. Lindsay Goldman , strategic advisor, MO Pros.

Budget 240
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Even startups on tight budgets can maximize their marketing impact

TechCrunch

Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. Leveraging this material with best practice techniques enables any startup, no matter how limited its budget, to run an effective marketing campaign.

Budget 224
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Dulling the impact of AI-fueled cyber threats with AI

CIO

Consider 76 percent of IT leaders believe that generative AI (GenAI) will significantly impact their organizations, with 76 percent increasing their budgets to pursue AI. AI can also personalize training for employees more vulnerable to social engineering attacks. IT leaders are placing faith in AI.

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IT leaders adjust budget priorities as economic outlook shifts

CIO

Budget planning during uncertain economic times is never CIOs’ favorite activity. For the most part, budgets are holding steady or growing in the single digits, with continued investments in security, analytics, and the cloud, among other areas. But the next eighteen months aren’t shaping up to be as challenging as some may fear.

Budget 199
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Daily Crunch: Nigerian startup that stored its ‘day-to-day operational budget’ on FTX announces staff cuts 

TechCrunch

Natasha L has more on our favorite social media channel, this time writing that “Twitter is no longer fulfilling key obligations required for it to claim Ireland as its “so-called main establishment under the European Union’s General Data Protection Regulation.” Sarah has more.

Budget 236
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5 tips for better business value from gen AI

CIO

According to AI at Wartons report on navigating gen AIs early years, 72% of enterprises predict gen AI budget growth over the next 12 months but slower increases over the next two to five years. But if all gen AI does is improve productivity, CIOs may be challenged long term to justify budget increases and experiments with new capabilities.