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Metigy gets $20 million AUD to making online marketing easier for SMEs

TechCrunch

Metigy , a marketing platform created to help small businesses automate more of the decision making in their online ad campaigns, has raised a Series B of $20 million AUD (about $14.6 ” Fairfull and other members of Metigy’s founding team previously worked at We Are Social, a global creative agency. million USD).

Marketing 260
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How smaller businesses can reimagine brand building with generative AI

CIO

Generating and maintaining awareness is notoriously challenging for small businesses, often working with limited in-house resources and without the budget for external marketing support. 1 But generative AI (genAI) could answer this challenge, unleashing a new wave of creativity for smaller businesses. 8/1/24, [link]

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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

Don’t have the resources for social media marketing? Reply and converse on social networks to boost your brand’s visibility. If you’re a solopreneur or a one-person business, you may not have the resources to buy advertising on Instagram or Facebook to find leads. I could’ve invested that money in something.”.

Media 157
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Big Thinking for Small Business

Women on Business

Your budget may have limitations, but your imagination doesn’t, so just because you own a small business doesn’t mean you’re off the hook for big thinking. If you want to get noticed in a noisy world, your message needs to be better, not louder. And, it needs to be delivered with polish and panache. Need a tangible?

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Headless commerce company fabric sews up unicorn milestone following new round

TechCrunch

While similar companies target small businesses, fabric is going after bigger brands that have difficulty creating good online stores, in part because they are running their online commerce via mega, monolithic legacy software that CEO Faisal Masud said “anchors them into draconian platforms.”.

Company 231
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Innovators, Integrators and Tech Vendors: Here is what the government hopes they will buy from you in 2015

CTOvision

It is also critically important to know if the government agency with a need has a budget or if they are just hoping for a future budget. How else can you determine if you have what the government really wants from you? By spending a little. To read more please log in. Not a member yet? We would love to have you onboard.

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Top Five Internet Marketing Tools for Small Business Owners

Women on Business

Top Five Internet Marketing Tools for Small Business Owners. It’s tough being a small business owner in today’s economy but one proven way to increase your brand awareness and customer base is through Internet marketing. If you haven’t yet created a page for your small business on Facebook, do it now.