Luis Goncalves

APRIL 11, 2025

While launching a startup is difficult, successfully scaling requires an entirely different skillset, strategy framework, and operational systems. This guide explores essential frameworks, common pitfalls, and proven strategies to transform your promising venture into a market leader. What Does Scaling a Startup Really Mean?

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Weak Development Team Technical Review Sustainability Systems Review 165

CIO

MARCH 7, 2025

For CIOs, the message was clear: Efficiency, future-ready technology, and innovative workforce strategies are essential. Our take: CIOs must focus on smart spending rather than indiscriminate budget slashing. See also: 10 IT budgeting mistakes to avoid.) the worlds leading tech media, data, and marketing services company.

Technical Review 137

Technical Review Sustainability Research Budget 137

Kaseya

NOVEMBER 23, 2020

Building an IT budget that drives innovation and business growth while controlling costs at the same time can be a herculean struggle for many IT teams. Let’s look at some ways IT teams can find that balance between cost control and innovation in their 2021 IT budgets. IT Budgeting. IT Cost-Reduction Strategies.

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TechCrunch

JANUARY 18, 2021

During an interview about the state of BDG and the digital media industry at the end of 2020, founder and CEO Bryan Goldberg laid out ambitious goals for the next few years. ” That might seem like bluster after a year in which many digital media companies ( including BDG ) had to make serious cuts.

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Company Advertising Media Groups 285

TechCrunch

DECEMBER 15, 2022

Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions. to register and list their services, which clients can book.

Video 242

Video Media Budget Social 242

CIO

JULY 10, 2024

As organizations worldwide prepare to spend over $40 billion in core IT (technology budgeted and overseen by central IT) on GenAI in 2024 (per IDC’s Worldwide Core IT Spending for GenAI Forecast, 2023-2027 , January 2024), there’s an urgent need to manage the risks associated with these investments.

Strategy 167

Strategy Technical Review Artificial Inteligence ChatGPT 167

NeverFriday

MARCH 8, 2018

Usually you’ll see this kind of gamification and collectibles marketing strategy work at lower price points where it’s easier to spend, things like branded cups that come with a fast food meal or Beanie Babies or trading cards in an exclusive, limited time set. Don’t have the resources for social media marketing?

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Media Social Marketing eCommerce 157

TechCrunch

JUNE 11, 2021

Here’s a sample of the marketing functions at a typical early-stage startup: Brand marketing: Brand strategy, positioning, naming, messaging, visual identity, experiential, events, community. Communications: PR and media relations, content marketing, social media, thought leadership, influencer. product marketing).

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Marketing KPI Budget Media 273

TechCrunch

JULY 7, 2021

Unfortunately, however, it’s also a business sector rife with fraud and consumer privacy abuse, particularly in emerging media forms like CTV and mobile. Per the WFA, ad fraud is “second only to the drugs trade as a source of income for organized crime,” but there is no one-size-fits-all ad fraud strategy. Although 78% of U.S.

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Advertising Compliance Budget Mobile 257

Crunchbase News

JULY 3, 2024

Start with leveraging digital marketing channels such as SEO, content marketing and social media. Tools like Google Analytics can track performance, helping you refine your strategies for maximum impact. Additionally, customer segmentation helps tailor marketing strategies to those more likely to convert and spend more.

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Strategy Company Marketing Digital Marketing 124

CIO

OCTOBER 3, 2024

As the Generative AI (GenAI) hype continues, we’re seeing an uptick of real-world, enterprise-grade solutions in industries from healthcare and finance, to retail and media. GenAI budget increases were significant, with 12% of respondents reporting an increase of more than 300% compared to the previous year.

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Generative AI Healthcare Budget Survey 194

Hacker Earth Developers Blog

MAY 31, 2022

Virtual campus recruiting doesn’t demand a huge budget, eliminates geographical constraints which widen your talent pool, and provides an improved candidate experience to today’s digital-savvy generation—it is a win-win all around. Creating a virtual campus recruiting strategy: The steps. Leverage social media to source candidates.

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Recruiting Virtualization Strategy Budget 130

CIO

OCTOBER 16, 2023

Leading this effort for Cedar Fair is CIO Ty Tastepe, who joined the company about two years ago and oversees its technology strategy, implementation, and operational support across all the company’s properties. We have yet to carve out a percentage of our budget to focus solely on generative AI.

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Strategy Generative AI Business Intelligence Hotels 158

Mobilunity

JANUARY 28, 2025

At the same time, poor cloud cost management is destructive for businesses, as, besides obvious overspending, resource inefficiency, and budget overruns, it can cause other, hidden and long-term consequences. Understanding them is the first step toward implementing a successful cloud cost management strategy. Each cloud platform (e.g.,

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Budget Cloud Tools Weak Development Team 40

TechCrunch

JUNE 9, 2021

For his newest venture, he turned his focus outside media to fintech. TC: Did you have a personal experience with this problem seeing as your past venture was in media? JG: As you know, I was a co-founder at OMG Digital, and as a media company, we had to wait for months to get paid by our partners.

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Banking Technical Review Fintech Media 348

TechCrunch

FEBRUARY 9, 2023

Teach yourself growth marketing: How to perform growth experimentation through A/B testing In recent years, video has morphed into the king of social media content across the globe. It is necessary to be familiar with the content on the top video-based social media platforms to get a grasp of what is trending. Talent’s past work.

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Video Marketing Film Social 226

CIO

APRIL 1, 2025

CEOs at Big Tech, Big Media, Big Agriculture, and Big Manufacturing and other important societal actors are spending a whole lot of time and attention seeking to avoid the wrath of the government. Do IT stakeholders believe ITs budget is being spent wisely? Bush, admits, Weve always been bad at forecasting. Track record matters.

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Technical Review Systems Review Government Insurance 103

CIO

JULY 2, 2024

This article presents essential strategies for CIOs to strike the optimal balance among innovation, value, cost, and practicality in tech investments. It’s crucial to ensure that these activities align with the organization’s overall technology strategy and accelerate plans rather than conflict with them.

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Technical Review Innovation Technology Systems Review 167

TechCrunch

AUGUST 17, 2021

MOLOCO is getting ready to launch its Retail Media Platform, currently in beta, which helps e-commerce companies create revenue streams like sponsored ads. MOLOCO’s machine learning engine was created to help companies turn their first-party data into growth campaigns and monetization strategies.

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Machine Learning Artificial Inteligence Advertising Mobile 248

TechCrunch

DECEMBER 2, 2022

But increasingly, organizations are under pressure to reduce their SaaS budgets as inflation and related economic stressors impact the bottom line. “Zylo helps CIOs and CFOs collaboratively manage the strategy around the most important and most distributed category of spend: subscription software,” he added.

Software Review 227

Software Review Budget Enterprise Software 227

David Walsh

APRIL 29, 2021

And, that begins by picking the optimal strategy for you. We will review the effectiveness of four strategies, increasing in their level of automation and dynamic optimization to specific devices. The final strategy is to include device and browser information (Device-Aware Optimization) to generate and deliver optimized images.

Strategy 124

Strategy Software Review Storage Mobile 124

CIO

JULY 24, 2024

In this article, we’ll dive into each phase, offering actionable strategies to help you master the art of adaptive technology portfolio management. Key strategies for exploration: Experimentation: Conduct small-scale experiments. This approach aligns portfolio governance with business strategy and risk tolerance.

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Technical Review Technology Minimum Viable Product Weak Development Team 148

Hacker Earth Developers Blog

AUGUST 2, 2022

In practice, some have already integrated artificial intelligence software with their existing tech stack and employed a better-qualified workforce without stretching their budget or time. Components of an AI recruitment strategy for software engineers. Also read: Common virtual recruiting pitfalls and how to avoid them.

Software Engineering 246

Software Engineering Engineering Artificial Inteligence Software 246

CIO

DECEMBER 19, 2023

This year’s technology darling and other machine learning investments have already impacted digital transformation strategies in 2023 , and boards will expect CIOs to update their AI transformation strategies frequently. Luckily, many are expanding budgets to do so. “94% Luckily, many are expanding budgets to do so. “94%

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Artificial Inteligence Technical Review Generative AI Software Review 214

TechCrunch

SEPTEMBER 16, 2021

She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. By the SAO stage, we know which leads are good quality­ — they have the budget, are a good fit, and our software can meet their requirements. Share on Twitter. We can use them to measure our campaign performance.

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Advertising Metrics Budget Marketing 231

TechCrunch

APRIL 21, 2021

But co-founder and Chief Strategy Officer Benjamin Grubbs (who previously led creator partnerships at YouTube) told me the company is initially focused on “storytellers and artists.” ” So Creator+ will allow those creators to break free of some of those constraints, making feature films with budgets in the low seven figures.

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Film Budget Groups Strategy 242

Hacker Earth Developers Blog

MAY 9, 2024

Social media integration: Leverage the vast talent pool on platforms like LinkedIn, Twitter, and GitHub to connect with potential candidates directly. Sourcing.io: This platform provides comprehensive search functionalities across various platforms, including social media and professional networks. Don’t despair!

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Recruiting Tools Technical Review Weak Development Team 147

TechCrunch

FEBRUARY 14, 2023

In an interview, he broke down his fundraising strategy and shared several tactics for connecting with investors. “As startups grow, so do their marketing budgets and the rigor of testing required,” he writes. “As startups grow, so do their marketing budgets and the rigor of testing required,” he writes.

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Fintech How To Windows Metrics 207

CIO

JANUARY 23, 2024

For example, McKinsey suggests five metrics for digital CEOs , including the financial return on digital investments, the percentage of leaders’ incentives linked to digital, and the percentage of the annual tech budget spent on bold digital initiatives. Efficiency metrics might show the impacts of automation and data-driven decision-making.

KPI 211

KPI Metrics Culture Strategy 211

TechCrunch

FEBRUARY 21, 2022

It’s one of our main user acquisition strategies where we want to double every Africans airtime and data,” Zhang said. Secondly, Jambo is partnering with social media companies so users can earn tokens (which they can convert to income) while watching their content on its app. The last bit is play-to-earn games.

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Research Games Education Advertising 242

TechCrunch

SEPTEMBER 20, 2021

To do so, the company’s strategy will change. To begin, we are planning between three to five acquisitions, each with a budget of tens of millions of dollars. Its users average around 78 million monthly exports, indicating Lightricks’ sizable impact on the creator economy. Image Credits: Lightricks.

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Video Insurance Mobile Social 238

CIO

OCTOBER 24, 2024

Knowing this was coming, I responded, “On average, most organizations spend around 3-6% of their IT budget on security.” Security spend as a percentage of IT budget is meaningless without understanding your overall IT investment.” It’s easy to say that 3-6% of an IT budget should be allocated to security. But I wasn’t finished.

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Data Comparison Budget Innovation 165

TechCrunch

MARCH 7, 2023

Beyond this, it delivers a database for consolidating marketing info including data from search, social media, reviews, surveys and chatbots. In a recent HubSpot poll of marketers, 19% said that generating traffic and leads remained their biggest hurdles followed by hiring talent and marketing strategy pivots.

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Marketing Technical Review Digital Marketing Systems Review 234

TechCrunch

MARCH 10, 2022

Their approach is retail media technology for small businesses to use auctions as a way to create effective advertising. It also has an auto-bidding feature for cost-per-click ads so that vendors can input a budget and time period, and the company will take it from there. Where will our data go when cookies disappear?

Advertising 225

Advertising Advertising Technology Retail Machine Learning 225

Tenable

SEPTEMBER 29, 2023

After double-digit growth in the past two years, cybersecurity budgets expanded more modestly in 2023. 1 - Cybersecurity budgets grow, but less than in years past Cybersecurity teams on average saw an increase in their 2023 budgets, but the bump was much smaller than in previous years, as organizations across the board reined in IT spending.

Budget 82

Budget Hardware Weak Development Team Software Review 82

TechCrunch

FEBRUARY 23, 2021

The broad-brush goals for the strategy are to increase growth in startup investments; attract and retain talent; promote scalability; and inject innovation into the public sector so it can bolster and support Spain’s digital development. “What we do is that work of coordination with all the ministries.

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Government Strategy Social Policies 300

CIO

AUGUST 27, 2024

The strategy unfolded through careful planning, leveraging technology to enhance the taxpayer experience and ensuring robust cybersecurity measures. Now, let’s delve into the concrete steps and strategies. Plan: Develop a detailed road map considering dependencies, resources, and risk mitigation strategies.

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Applications Agile Research Scalability 165