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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022. A B2B startup?

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. She said companies can “make the most of that” by doing some industry-related research now that can be adapted after the new year for long-form site content and social media campaigns. Lindsay Goldman , strategic advisor, MO Pros.

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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

Don’t have the resources for social media marketing? Reply and converse on social networks to boost your brand’s visibility. Maximize and improve your social media skills to draw in more people to your product or services. The post How NOT to do Social Media Marketing (and 5 ways to get better at it!)

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5 tips for better business value from gen AI

CIO

According to AI at Wartons report on navigating gen AIs early years, 72% of enterprises predict gen AI budget growth over the next 12 months but slower increases over the next two to five years. But if all gen AI does is improve productivity, CIOs may be challenged long term to justify budget increases and experiments with new capabilities.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions.

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3 strategies for elevating brand authority in 2021

TechCrunch

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Strategy #1: Get media coverage. Media coverage can build the authority of your brand in a few ways.

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Daily Crunch: Nigerian startup that stored its ‘day-to-day operational budget’ on FTX announces staff cuts 

TechCrunch

Nine months ago, the country’s electronics and IT ministry instituted the ban on the popular media playback software, something VLC worked to try to reverse, stating that the ban had been “put into place without any prior notice” and didn’t allow VLC a chance for rebuttal. Sarah has more.

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