TechCrunch

MAY 3, 2022

The Great Resignation wasn’t ginned up by corporate media to sell advertising impressions — if you’re trying to hire, the struggle is real. Since the pandemic began, the percentage of workers who quit their jobs reached a 20-year high, according to the U.S. Bureau of Labor Statistics.

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TechCrunch

FEBRUARY 19, 2021

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Strategy #1: Get media coverage. Media coverage can build the authority of your brand in a few ways.

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Strategy Media Budget Marketing 271

TechCrunch

JANUARY 18, 2021

During an interview about the state of BDG and the digital media industry at the end of 2020, founder and CEO Bryan Goldberg laid out ambitious goals for the next few years. ” That might seem like bluster after a year in which many digital media companies ( including BDG ) had to make serious cuts.

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Company Advertising Media Groups 285

CIO

MARCH 7, 2025

Our take: CIOs must focus on smart spending rather than indiscriminate budget slashing. See also: 10 IT budgeting mistakes to avoid.) Industries like telecom, media, high-tech, life sciences, and insurance are particularly affected. the worlds leading tech media, data, and marketing services company.

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Technical Review Sustainability Research Budget 137

TechCrunch

DECEMBER 15, 2022

Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions. to register and list their services, which clients can book.

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Video Media Budget Social 242

NeverFriday

MARCH 8, 2018

Don’t have the resources for social media marketing? Maximize and improve your social media skills to draw in more people to your product or services. Entrepreneurs and small businesses: Watch your budget, there’s very little room for error. “I Be clear about why you’re doing things and be in the moment.

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Media Social Marketing eCommerce 157

TechCrunch

JUNE 11, 2021

Communications: PR and media relations, content marketing, social media, thought leadership, influencer. Do these brands have endless marketing budgets? That means disseminating a unique story through organic channels (word of mouth, PR, influencers and organic social media). Where do the founder’s skills lie?

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Marketing KPI Budget Media 273

TechCrunch

JULY 7, 2021

Unfortunately, however, it’s also a business sector rife with fraud and consumer privacy abuse, particularly in emerging media forms like CTV and mobile. Analyze your budget with quality versus reach in mind — fraudsters continue to take advantage of advertisers’ historic obsession with reach. Although 78% of U.S.

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Advertising Compliance Budget Mobile 257

TechCrunch

MARCH 8, 2023

The tools of modern cinema have become increasingly accessible to independent and even amateur filmmakers, but realistic CG characters (like them or not) have remained the province of big-budget projects. Entry level CG characters open up entire genres that were locked behind big budgets. “We want artists to create their own.

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Film 3D Budget Media 295

TechCrunch

JUNE 29, 2022

Most recently, media technology stocks have become highly volatile for a host of reasons. While many marketers are reallocating budget away from these platforms, and prioritizing more stable channels like Google Adwords and Amazon Marketing, there are always new opportunities born of shifts in the market.

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Technical Review Advertising Media Budget 204

TechCrunch

JUNE 10, 2022

Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022? Here’s the good news: Managers can’t slash your respect budget. Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022? Jack Hallam, growth and community lead, Ammo. You can sign up here.).

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Hardware Research Windows Budget 248

TechCrunch

JANUARY 17, 2022

The idea for the YC-backed Ghanaian fintech came during the chief executive’s time at OMG Digital, a media company he founded that also got into YC , in 2016. “We Other features on the platform include invoice advance, opening a business account, payment links, managing budgets and spend cards.

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Fintech Small Business Retail Banking 363

CIO

JULY 1, 2024

Generating and maintaining awareness is notoriously challenging for small businesses, often working with limited in-house resources and without the budget for external marketing support. 1 But generative AI (genAI) could answer this challenge, unleashing a new wave of creativity for smaller businesses.

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Generative AI Small Business Media Budget 192

TechCrunch

NOVEMBER 28, 2020

Reynolds and Dewey had come up with several low-budget spots to get people excited about an R-rated comic book movie. The original ad on YouTube , not counting recirculation by the media, has more than 7 million hits. Our budgets are down and dirty, fast and cheap.” The bid appears to have worked. The film raked in $783.1

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Mobile Film Wireless Technical Cofounder 327

CIO

APRIL 1, 2025

CEOs at Big Tech, Big Media, Big Agriculture, and Big Manufacturing and other important societal actors are spending a whole lot of time and attention seeking to avoid the wrath of the government. Do IT stakeholders believe ITs budget is being spent wisely? Bush, admits, Weve always been bad at forecasting. Track record matters.

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Technical Review Systems Review Government Insurance 103

Mobilunity

JANUARY 28, 2025

At the same time, poor cloud cost management is destructive for businesses, as, besides obvious overspending, resource inefficiency, and budget overruns, it can cause other, hidden and long-term consequences. This alignment confirms that financial decisions are informed by both technical needs and budget constraints.

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Budget Cloud Tools Weak Development Team 40

TechCrunch

JULY 13, 2022

“We, like every company, plan our annual budgets far ahead of the upcoming year. The budget we planned for 2022 was large and ambitious. The company powers branded websites, apps, and social media accounts for restaurants as well as its own mobile and web ordering portals.

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Budget Mobile Sustainability Media 233

TechCrunch

JUNE 9, 2021

For his newest venture, he turned his focus outside media to fintech. TC: Did you have a personal experience with this problem seeing as your past venture was in media? JG: As you know, I was a co-founder at OMG Digital, and as a media company, we had to wait for months to get paid by our partners.

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Banking Technical Review Fintech Media 348

TechCrunch

SEPTEMBER 2, 2021

An average two-hour session with a designer is $199, and the designer will add to the budget if items like paint and new furniture are needed. This includes marketing tests on social media platforms that yielded a respectable return on investment, he added.

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Virtualization Sustainability Construction Media 250

TechCrunch

OCTOBER 21, 2020

For the YouTube’s and Snap’s of the world producing mainstream content on a shoestring budget, Quibi wanted to be an HBO for smartphones. Their pitch was highly produced bite-sized content, packed with Hollywood star power, and designed to be “mobile-first” entertainment. million times and had 1.5 million active users.

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Report Video Mobile Budget 258

CIO

OCTOBER 3, 2024

As the Generative AI (GenAI) hype continues, we’re seeing an uptick of real-world, enterprise-grade solutions in industries from healthcare and finance, to retail and media. GenAI budget increases were significant, with 12% of respondents reporting an increase of more than 300% compared to the previous year.

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Generative AI Healthcare Budget Survey 194

TechCrunch

FEBRUARY 2, 2023

Media in particular could prove to be lucrative; Gartner predicts that by 2023, 80% of advertisers with media budgets of $1 billion or more will use data clean rooms. Sivaramakrishnan claims that Samooha already has Fortune 500 customers, although she wouldn’t name names.

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Data Company Fashion Healthcare 244

TechCrunch

DECEMBER 8, 2020

Authors, particularly independent authors without prodigious marketing budgets from the major presses, struggle to build a reading audience. Or can the kind of algorithms that have helped video services dominate our media culture be applied to reading? Discovery is an issue for readers obviously, but it’s also an issue for authors.

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Weak Development Team Video Machine Learning Artificial Inteligence 305

TechCrunch

FEBRUARY 9, 2023

Teach yourself growth marketing: How to perform growth experimentation through A/B testing In recent years, video has morphed into the king of social media content across the globe. It is necessary to be familiar with the content on the top video-based social media platforms to get a grasp of what is trending. Talent’s past work.

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Video Marketing Film Social 226

TechCrunch

MAY 2, 2022

Swept away : TikTok Social media exec wants to make social media more social, with a shiny new social media dating app for the media socials among you. . Signed, sealed, delivered, it’s yours : Mary Ann takes a deeper look at what the skinny is across the one-click checkout space.

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Weak Development Team Data Media Social 224

TechCrunch

OCTOBER 31, 2021

It delivers packages of all kinds for merchants and retailers — ranging from mom and pop stores and social media to fashion retailers who make thousands of shipments and international brands — to customers in Egypt. Or are they willing to for a more budget-friendly option and would like to ship that package in three to five days?

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Retail Fashion Infrastructure Media 298

TechCrunch

NOVEMBER 23, 2020

The platforms also predicts what posts will result in the most conversions, helping companies decide how to spend their advertising budget. For example, one of Metigy’s customers, parking app Share with Oscar, used Metigy to analyze what was trending on social media when members of the Royal Family visited Sydney.

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Marketing Artificial Inteligence Advertising Artificial Intelligence 260

TechCrunch

APRIL 13, 2021

Budget-friendly tip: Grab your Startup Alley Pass for just $199 — but that deal expires on May 13 at 11:59 p.m. Disrupt attendees include all kinds of influencers — investors, tech icons, the media — and potential customers. Apply for Startup Alley now to secure your place. Startup Alley will still have plenty of amazing companies.

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TechCrunch

OCTOBER 30, 2020

Cameron Mock, chief of staff at the Governor’s Office of Management and Budget, said in a statement that the government is using “a one-of-a-kind formula to concentrate media dollars in the areas with the most risk.”.

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Data Healthcare Analytics Advertising 256

CIO

SEPTEMBER 8, 2022

Some of the other reasons behind the delay include changes in scope, research and evaluation along with reaching an agreement around budgeting. This also makes government C-level executives less willing to defend the process if challenged by unsuccessful vendors or the media, the research firm said.

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Government Budget Survey Research 199

TechCrunch

AUGUST 17, 2021

MOLOCO is getting ready to launch its Retail Media Platform, currently in beta, which helps e-commerce companies create revenue streams like sponsored ads. To make the most efficient use of ad budgets, MOLOCO Cloud analyzes signals like in-app purchases or in-app activities that allow businesses to gauge the effectiveness of a campaign.

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Machine Learning Artificial Inteligence Advertising Mobile 248

TechCrunch

OCTOBER 21, 2021

Then they can search through athletes, teams and events, including filtering down to those that fit a need, like social media, logo placement or appearances. We have come a long way, and if you have a $100,000 budget, you can now spread it over 10 athletes and have variety across the industry.”.

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Sport Advertising .Net Media 214

CIO

MARCH 16, 2025

The preference for mobile-centric user experiences highlights the relevance of super-apps, which consolidate various services, including messaging, payments, digital commerce, and social media, into a single cohesive interface. This can strain development teams and budgets. Managing security requirements is paramount.

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Mobile Banking Scalability Compliance 99

Tenable

SEPTEMBER 29, 2023

After double-digit growth in the past two years, cybersecurity budgets expanded more modestly in 2023. 1 - Cybersecurity budgets grow, but less than in years past Cybersecurity teams on average saw an increase in their 2023 budgets, but the bump was much smaller than in previous years, as organizations across the board reined in IT spending.

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Budget Hardware Weak Development Team Software Review 84

TechCrunch

MAY 24, 2022

On the startup side, my first company, VXtreme, was acquired by Microsoft and became the platform for media streaming over the internet. At Rivio, my third startup as a founder, we came up with a zero-based budget plan after the dot-com bust that assumed we’d have no access to any future capital. Be creative when tightening the belt.

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Technical Review Cloud Internet Budget 230

TechCrunch

MAY 13, 2022

If Elon doesn’t buy Twitter, at least Snoop Dogg is ready to pounce : Early this morning, Elon Musk tweeted that his proposed purchase of Twitter was on hold while he figures out the percentage of fake accounts using the social media channel. Here’s hoping the price tag is a little bit more friendly to my budget than the bike was.

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Fashion Media Social Travel 243

TechCrunch

JANUARY 21, 2022

Media coverage, financial institutions, and companies with hefty marketing budgets jumped in and made it seem as if mass adoption was already here. Even though DeFi, cryptocurrencies, blockchains, NFTs and a slew of other products came online in 2021, only about 1% of the world’s population has a unique crypto wallet.

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Blockchain Airlines Sport Retail 216