CIO

NOVEMBER 26, 2024

Here, we explore the key factors impeding IT modernization and provide recommendations to overcome them (with real-world illustrations of strategies). For instance, Capital One successfully transitioned from mainframe systems to a cloud-first strategy by gradually migrating critical applications to Amazon Web Services (AWS).

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Weak Development Team Compliance Budget Culture 184

CIO

OCTOBER 30, 2024

I’ve seen projects falter when IT leaders fail to recognize non-traditional stakeholders like marketing teams using unsanctioned tools,” says Leonard. “In Business leaders can’t wait until next year for another budget to get approved.” In one case, this oversight led to a fragmented IT landscape and security vulnerabilities.”

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Strategy Fractional CTO Weak Development Team Strategic Planning 185

CIO

DECEMBER 10, 2024

CIOs have been able to ride the AI hype cycle to bolster investment in their gen AI strategies, but the AI honeymoon may soon be over, as Gartner recently placed gen AI at the peak of inflated expectations , with the trough of disillusionment not far behind. That doesnt mean investments will dry up overnight.

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Weak Development Team Metrics Software Review Technical Review 215

CIO

DECEMBER 31, 2024

As AI technologies evolve, organizations can utilize frameworks to measure short-term ROI from AI initiatives against key performance indicators (KPIs) linked to business objectives, says Soumendra Mohanty, chief strategy officer at data science and AI solutions provider Tredence. Start by focusing on a current project.

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Change Management Fractional CTO Strategy Culture 209

TechCrunch

FEBRUARY 19, 2021

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 6 reasons why reporters aren’t interested in your content marketing. Marketers seem to know this.

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Strategy Media Budget Marketing 271

CIO

OCTOBER 29, 2024

This is true whether it’s an outdated system that’s no longer vendor-supported or infrastructure that doesn’t align with a cloud-first strategy, says Carrie Rasmussen, CIO at human resources software and services firm Dayforce. A first step, Rasmussen says, is ensuring that existing tools are delivering maximum value.

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Systems Review Technical Advisors System Technical Review 209

CIO

JANUARY 1, 2025

AerCap CEO Aengus Kelly gambled that merging two market leaders in the aircraft leasing industry, one of the biggest M&A deals in recent years valued at around $30 billion, would pay off as the sector bounced back from a slump caused by the pandemic. So far so good. I always keep it in mind that were here to do the business, not to do IT.

Strategy 152

Strategy Azure Technical Review Systems Review 152

CIO

DECEMBER 19, 2024

The $2-per-conversation approach can include many back-and-forth interactions between a customer and Agentforce, says Ryan Shellack, senior director of AI product marketing at Salesforce. It all sounds good, but the challenge is that people get annual budgets and cannot tolerate variability, he says.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

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Marketing KPI Budget Media 273

TechCrunch

OCTOBER 13, 2021

Jonas van de Poel is head of content marketing at Unmuted , an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Businesses with long sales cycles are equally well suited to ABM strategies. Contributor.

Marketing 255

Marketing B2B Strategy Budget 255

CIO

NOVEMBER 27, 2024

The ideal approach, some say, is to make AI as much a part of HR strategy as it is part of IT strategy. Lack of properly trained candidates is the main cause of delays, and for this reason, IT and digital directors in Italy work together with HR on talent strategies by focusing on training. million compared to about 3.6

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Recruiting Training Artificial Intelligence Artificial Inteligence 190

CIO

MARCH 4, 2025

As a business executive who has led ventures in areas such as space technology or data security and helped bridge research and industry, Ive seen first-hand how rapidly deep tech is moving from the lab into the heart of business strategy. The path from lab to market keeps shortening. Today, that timeline is shrinking dramatically.

Technology 177

Technology Biotech Artificial Intelligence Artificial Inteligence 177

CIO

DECEMBER 17, 2024

And beyond [that timeframe], its more at a strategy level, knowing that what and how Ill deliver is going to change. But the rapid pace of tech advancements and disruptive market shifts has prompted some CIOs, such as Hausheer, to abandon the practice. Its more about our annual portfolio.

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Technical Review Strategy Systems Review Weak Development Team 180

N2Growth Blog

NOVEMBER 5, 2024

The CDO’s mandate extends beyond mere technology implementation; it encompasses the development of comprehensive digital strategies and the cultivation of a culture that embraces continuous innovation. This holistic strategy should encompass all business areas, including operations, finance, marketing, and customer service.

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Culture Artificial Intelligence Artificial Inteligence Strategic Planning 161

TechCrunch

MARCH 17, 2023

Best practices for leveraging artificial intelligence and machine learning in 2023 Zero-based budgeting: A proven framework for extending runway Image Credits: Getty Images It’s critical to make every dollar count in this environment, but pulling back too much in the wrong places can reduce momentum across your entire organization.

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Budget Biotech Artificial Inteligence Banking 230

CIO

NOVEMBER 4, 2024

New product bundling and pricing, reseller program adjustments, divestments, and unforeseen changes are driving CIOs and IT providers to reassess their strategies and technologies. Many customers remain wary, prompting IT leaders to explore alternatives and adjust their strategies regarding VMware products.

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Data Center Journal Storage Strategy 167

CIO

FEBRUARY 13, 2023

At the same time, they are defunding technologies that no longer contribute to business strategy or growth. Fifty-two percent of organizations plan to increase or maintain their IT spending this year, according to Enterprise Strategy Group. This should secure our business strategy for the next five years and longer.”

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Budget Artificial Inteligence Technical Review VR 218

CIO

OCTOBER 24, 2024

Free the AI At the same time, most organizations will spend a small percentage of their IT budgets on gen AI software deployments, Lovelock says. Forrester also recently predicted that 2025 would see a shift in AI strategies , away from experimentation and toward near-term bottom-line gains. growth in device spending.

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Data Center Artificial Inteligence Generative AI Artificial Intelligence 200

TechCrunch

SEPTEMBER 30, 2021

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. ” Instead, they are betting on transparency and experimentation, and it seems to be working well: The agency was warmly recommended to TechCrunch multiple times via our growth marketing survey. .” What is Tuff?

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Marketing Weak Development Team Testing Budget 234

CIO

JANUARY 26, 2023

IT leaders seeking to drive enterprise growth through technology investments are often saddled with budgets that make their tasks of increasing the top and bottom lines challenging. Despite an estimated increase to IT budgets of 5.1% Bob Cournoyer, senior director of data strategy, BI, and analytics at Richmond, Va.-based

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Budget Fractional CTO Off-The-Shelf Tourism 207

TechCrunch

FEBRUARY 14, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor 4 video content tips for your startup’s growth marketing Teach yourself growth marketing: Which metrics really matter?

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Marketing Budget Metrics Testing 242

TechCrunch

MAY 2, 2022

Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. Companies that do not embrace ideas of openness and transparency will be pushed away from the market. Share on Twitter. Trends defining PLG adoption.

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Security Marketing Technical Review Compliance 242

CIO

MARCH 7, 2025

For CIOs, the message was clear: Efficiency, future-ready technology, and innovative workforce strategies are essential. Our take: CIOs must focus on smart spending rather than indiscriminate budget slashing. See also: 10 IT budgeting mistakes to avoid.) the worlds leading tech media, data, and marketing services company.

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Technical Review Sustainability Research Budget 137

TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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Video Marketing Film Social 226

TechCrunch

SEPTEMBER 20, 2021

When you are the founder of a young startup, it is always very hard to gauge the right amount of effort to dedicate to marketing. Australian growth marketing agency Ammo , in contrast, wants to make sure that its clients aren’t overinvesting nor underinvesting. Botch it and you risk looking unprofessional. Cam Sinclair.

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Marketing Minimum Viable Product Survey Metrics 255

TechCrunch

AUGUST 23, 2021

In March 2020, right before the COVID-19 pandemic hit, the company pivoted from B2C to B2B and used the technology rails it had built to create the e-commerce marketing platform that Givz is today. We are creating a new marketing category and generating the largest sustainable charitable giving platform in the process,” he told TechCrunch. .

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CIO

FEBRUARY 19, 2025

Some of the best use cases Ive seen have been in marketing, and thats just one area. According to experts and other survey findings, in addition to sales and marketing, other top use cases include productivity, software development, and customer service. Marketing communications is a great area for AI, he says.

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Google Cloud CTO Coach Survey Software Development 206

Erik Bernhardsson

JANUARY 12, 2020

It gets worse: the market forces. Because you’re hiring in a market with many other players, the really good candidates may simply have so many options that they are going to go to whatever company they want to and make a zillion dollars. Let’s say A and B are equally valued by you, as well as the market.

Marketing 288

Marketing How To Recruiting Performance 288

CIO

DECEMBER 4, 2024

That may be a key tension unfolding for the 2025 IT hiring market, as evidenced by IT recruitment firm Harvey Nash stepping back from the ramifications of its own recent survey of CIOs, who were decidedly pessimistic about IT hiring in the new year. Predictions are all about timing, but sentiment can take a long time to sway.

Technical Review 193

Technical Review Survey Budget Systems Review 193

CIO

DECEMBER 7, 2022

Budget planning during uncertain economic times is never CIOs’ favorite activity. For the most part, budgets are holding steady or growing in the single digits, with continued investments in security, analytics, and the cloud, among other areas. Paying more for IT labor Another key item to budget for is IT staff.

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Budget Technical Review Systems Review Software Review 199

TechCrunch

MARCH 7, 2023

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

Marketing 234

Marketing Technical Review Digital Marketing Systems Review 234

CIO

SEPTEMBER 26, 2024

Perhaps the most exciting aspect of cultivating an AI strategy is choosing use cases to bring to life. Can you deliver your applications on time and on budget? For many of you, this is the white-knuckle time; the wrong decision can set your GenAI strategy back months. What model(s) do you choose?

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Generative AI Strategy Artificial Inteligence Technical Review 211

TechCrunch

NOVEMBER 3, 2022

We’re seeing a gathering storm of economic conditions — inflation, inventory and supply chain issues, and an elongated holiday season — that has companies scrambling to determine the right e-commerce strategy for the holiday season. What does this mean for brands? Increase discounts while balancing profitability.

Marketing 231

Marketing Retail Strategy Budget 231

CIO

FEBRUARY 15, 2024

Following are ways CIOs can help overcome disconnect in the C-suite on the evolving nature of their role in an effort to better enable support for their digital strategies. The dialogue with the board and with human resources is fruitful, and the managers are receptive, which greatly facilitates the digital strategy.”

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Strategy Technical Review Systems Review Budget 201

Hacker Earth Developers Blog

NOVEMBER 22, 2022

Like an onion’s skin, recruiters uncover multiple layers in their recruitment process: sourcing, screening, and evaluation to find the best talent with the modern tech recruiting strategies that gel into your organization. 10 tech recruiting strategies to find the right technology talent. You create a job description ?

Technical Review 246

Technical Review Recruiting Strategy Software Review 246

TechCrunch

NOVEMBER 16, 2020

Previously, he was Head of Premium Sales at Spotify and SVP, Strategy at Stardoll. Over the past year, nutrition app Lifesum has acquired users at nearly twice the rate of both Noom and Weight Watchers, according to statistics from Sensor Tower, the independent market intelligence for the mobile app economy. Henrik Torstensson.

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Budget Marketing Programming Strategy 266

TechCrunch

APRIL 17, 2023

How it works is by engaging remote talent from emerging markets which can now (because of the acceptance of remote working, post-pandemic) participate in much higher value roles in finance, strategy, and public policy. We are addressing the gap in the market between traditional consulting firms and freelance portals.”

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