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TechCrunch Experts: 3 articles on growth marketing and software development

TechCrunch

TechCrunch Experts continues to gather and share authoritative advice for founders who need help with growth marketing and software development. Here are a few related articles we’ve run in recent weeks: Growth marketing. Sam Zivot, marketing manager, StickerYou. siewski, CEE mobile gaming lead, Google.

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5 tips for better business value from gen AI

CIO

According to AI at Wartons report on navigating gen AIs early years, 72% of enterprises predict gen AI budget growth over the next 12 months but slower increases over the next two to five years. But if all gen AI does is improve productivity, CIOs may be challenged long term to justify budget increases and experiments with new capabilities.

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How Tech Leaders Are Using AI to Solve 10 Procurement Challenges

CIO

And yet, three to six months or more of deliberation to finalize a software purchasing decision. Thats an eternity in tech terms ; by the time a deal is signed, market conditions may have changed, new competitors emerged, or the solution itself evolved.

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Accelerate AWS Well-Architected reviews with Generative AI

AWS Machine Learning - AI

As systems scale, conducting thorough AWS Well-Architected Framework Reviews (WAFRs) becomes even more crucial, offering deeper insights and strategic value to help organizations optimize their growing cloud environments. This time efficiency translates to significant cost savings and optimized resource allocation in the review process.

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7 signs it’s time to modernize your IT systems

CIO

This is true whether it’s an outdated system that’s no longer vendor-supported or infrastructure that doesn’t align with a cloud-first strategy, says Carrie Rasmussen, CIO at human resources software and services firm Dayforce. A first step, Rasmussen says, is ensuring that existing tools are delivering maximum value.

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TechCrunch+ roundup: Psychedelic investor survey, 6 issues VCs look for, hiring on a budget

TechCrunch

Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription. The state of the job market is more competitive than I’ve ever seen it,” said Evans, who has two decades of experience overseeing recruiting and team-building at fast-growing companies including Slack, Facebook and Google. Walter Thompson. yourprotagonist.

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Scaling Startups: The Ultimate Guide For Founders

Luis Goncalves

This guide explores essential frameworks, common pitfalls, and proven strategies to transform your promising venture into a market leader. Attempting to scale before achieving product-market fit is a common reason for startup failure. What Does Scaling a Startup Really Mean?