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5 questions startups should consider before making their first marketing hire

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

Marketing 273
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5 hot IT budget investments — and 2 going cold

CIO

The numbers are higher from Foundry’s 2023 State of CIO survey , which finds that 91% of CIOs expect their tech budgets to either increase or stay the same in 2023. For example, pricing and underwriting are two key areas where life insurance carriers can bring market-differentiating product offerings to customers, Seetharaman explains.

Budget 218
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Digital KPIs: The secret to measuring transformational success

CIO

For example, McKinsey suggests five metrics for digital CEOs , including the financial return on digital investments, the percentage of leaders’ incentives linked to digital, and the percentage of the annual tech budget spent on bold digital initiatives. As a result, outcome-based metrics should be your guide.

KPI 211
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Pitch Deck Teardown: Rokoko’s $3M strategic extension deck

TechCrunch

Market size slide. Market trajectory slide. “Conquering new verticals, starting with health” — market opportunity/expansion slide. Financial projections (redacted). “Rokoko at a glance” — KPI slide. “Fundraising history” — fundraising journey slide, with valuations. Problem slide.

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Product Life Cycle: How to Extend Your Product Market Presence

Altexsoft

After the development stage itself, which always comes with great efforts for a programming team and a thoughtful product manager, every product starts its own life in a market environment. Image source: Marketing-insider. For a software product, entering the market is usually preceded by the development stage.

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Are You Using a Cloud Experience to Boost Business Value?

CIO

When Diminishing Returns Become Budget Busters For years enterprises scrambled to build applications in public cloud environments; there was legitimate business value in rapid innovation, deployment and scalability, as well as unfettered access to more geographical regions. There is no setting them and forgetting them.

Cloud 190
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Overcome the Challenges of Cloud Optimization & FinOps to Drive Business Value

CIO

Cloud usage & costs Most enterprise companies have shared infrastructure, and managing cost allocation across marketing, HR, accounting, and other departments can be tricky. Overcoming these challenges goes back to KPIs and OKRs. This requires adopting the right FinOps tools, processes, and people.

Cloud 137