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The end of digital transformation and the rise of business model innovation

CIO

With the rise of generative AI, CEOs recognize an opportunity to shift from technology-led digital transformation to executive-led business reformation. More recently, KMPG reported in its 2023 Technology Survey that a majority of U.S. All signs point to AI reinventing business as we know it. times higher earnings growth.

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Survey: Marketers embrace AI at expense of metaverse investments

CIO

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Survey 246
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Balancing innovation with value, cost, and practicality: The CIO’s guide to future proofing technology investments

CIO

CIOs face the daunting challenge of driving innovation while managing costs and ensuring practical implementation in a rapidly advancing digital landscape. This article presents essential strategies for CIOs to strike the optimal balance among innovation, value, cost, and practicality in tech investments.

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Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

To stay on top of the competition, businesses need to leverage the latest technologies like Generative AI. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). What is Generative AI, and How Does it Work?

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TechCrunch+ roundup: Using predictive LTV, Boston VC survey, active learning for ML teams

TechCrunch

Adding predictive LTV to decision flows does more than just identify lucrative customers early in the sales cycle — you can also use it to set performance targets and help teams adjust campaign budgets midstream. Submit a title and a description for the topic you’d like to talk about before April 21.

Biotech 212
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3 key digital transformation priorities for 2024

CIO

The analyst reports tell CIOs that generative AI should occupy the top slot on their digital transformation priorities in the coming year. Moreover, the CEOs and boards that CIOs report to don’t want to be left behind by generative AI, and many employees want to experiment with the latest generative AI capabilities in their workflows.

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Can the CIO role prevail over AI?

CIO

And when it comes to business and management IT jobs, 63% were classified as “high transformation” due to AI. And online education company Pluralsight conducted a survey of IT professionals in the US and UK and found that 74% worried AI tools will make many of their daily skills obsolete.