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TechCrunch Experts: 3 articles on growth marketing and software development

TechCrunch

TechCrunch Experts continues to gather and share authoritative advice for founders who need help with growth marketing and software development. When it comes to growth marketing, ‘so much of CRO is psychological’ Software consulting. It’s important to have a battle-tested process for product validation.

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From Ph.D. to boutique software developer: An interview with Solwey’s Andrew Drach

TechCrunch

Software consultant Andrew Drach’s two companies Callentis and Solwey demonstrate his entrepreneurial skills, but his clients also value his educational background, as we learned through TechCrunch’s survey to identify the best software consultants for startups.

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6 ways you’re failing at change management

CIO

Your communication strategy is lacking Leaders often overlook the importance of building strong communication links between management and team members, says Pavlo Tkhir, CTO at software development firm Euristiq. Start by focusing on a current project.

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Ways to ward off a doomed stakeholder management strategy

CIO

As technologies evolve, CIOs still need to build mutual commitment and support for IT initiatives,” says tech consultant and author Gerald Leonard. Business leaders can’t wait until next year for another budget to get approved.” We’re now adopting instruments to make software development easier, like GitHub Copilot.

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Which software consultants do startups love to work with?

TechCrunch

Outsourcing engineering has become more common in recent years, so we’re starting a new initiative to profile the software consultants who startups love to work with the most. ” The software development agency has worked on more than 350 digital products since its founding in 2009, for startups of all sizes.

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Beyond the hype: 4 use cases that show what’s actually working with gen AI

CIO

According to experts and other survey findings, in addition to sales and marketing, other top use cases include productivity, software development, and customer service. Use case 2: software development PGIM also uses gen AI for code generation, specifically using Github Copilot. Youve got that down to a science, he says.

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Red Sox CTO Brian Shield on building a world-class IT team

CIO

As SVP and CTO for the Boston Red Sox, Brian Shield is responsible for the strategic direction of technology, fan engagement, day-to-day IT operations, and cybersecurity in support of the team, their fans, and Fenway Sports Management. We’ve changed our software development tools multiple times over the years.

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