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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Hypothetically, they could use that money to buy 50 Herman Miller Aeron chairs or five top-of-the-line MacBook Pros for the engineering team. A new year is quickly approaching, which brings new resolutions — and new budgets. Provide a recommendation in this quick survey and we’ll share the results with everybody.

Budget 240
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CIOs take note: Platform engineering teams are the future core of IT orgs

CIO

Three years ago BSH Home Appliances completely rearranged its IT organization, creating a digital platform services team consisting of three global platform engineering teams, and four regional platform and operations teams. Berke Menekli, VP of digital platform services, says it’s one of the best things he ever did.

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5 hot IT budget investments — and 2 going cold

CIO

The numbers are higher from Foundry’s 2023 State of CIO survey , which finds that 91% of CIOs expect their tech budgets to either increase or stay the same in 2023. Related: 6 tips for making the most of a tight IT budget Budgeting, IT Leadership, IT Strategy

Budget 363
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This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget

TechCrunch

With the new year almost upon us, I interviewed several of the experts we’ve identified through the Experts program and asked each of them how they’d manage a small Q1 2022 marketing budget, and on Wednesday, Senior Editor Walter Thompson hosted a Twitter Space with Octane.ai ” Growth marketing. Acquisition mediums.

Budget 191
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Even startups on tight budgets can maximize their marketing impact

TechCrunch

Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. Leveraging this material with best practice techniques enables any startup, no matter how limited its budget, to run an effective marketing campaign.

Budget 224
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TechCrunch+ roundup: Using predictive LTV, Boston VC survey, active learning for ML teams

TechCrunch

Adding predictive LTV to decision flows does more than just identify lucrative customers early in the sales cycle — you can also use it to set performance targets and help teams adjust campaign budgets midstream.

Biotech 212
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Managed services projections increase through 2023

CIO

Despite national news about increased costs, economic uncertainty, and more reports of technology firm layoffs, respondents indicated that they were planning to spend more IT budget in 2023, not less. One contributing factor to managed services’ ongoing growth as a percentage of IT budgets is finding and keeping the right IT talent.

Budget 262