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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. The team at Tuff knows their stuff — and it’s precisely why they are not selling “magic” or any kind of “mysterious secret sauce.” Throughout it all, we lean on all members of our team.

Marketing 234
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Atlanta Tech Startup Accelerators: Techstars Atlanta, EO Accelerator, Atlanta Ventures Studio, and More

Altexsoft

These include a such as ROI Calculator Template, a Strategy Plan, a Startup Budgeting Template, a Social Media Calendar Template. Then, the company gets a primary investment to develop an MVP, launch, and leverage a Product/Market fit , as an Atlanta Ventures’ portfolio company. Example of an ROI calculator provided for free.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. What is product marketing?

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5 Reasons to Hire a Web Design Consultant

Mobilunity

They usually work closely with businesses’ in-house teams, share their know-how to help circumvent issues early on, and identify opportunities to produce market-leading websites. This will typically include a variety of marketing strategies. In search of dedicated developers? Developing a brand identity.

UI/UX 52
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Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models

Altexsoft

Competition is tough in the SaaS market where customers are free to choose from plenty of providers even within one product category. One or several bad experiences – and a customer may quit. Bad experiences may alienate even loyal customers. Well, churn is bad. Source: PwC. Impact of customer churn on businesses.

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Adobe Experience Manager vs. HubSpot vs. Contentful: How to Choose the Best CMS for Your Business Website

Exadel

Hybrid systems take the API-driven architecture and couple them with design systems, giving developers and content managers more freedom. Developers can create APIs to deliver content layouts to end users, and content managers can use templates to make and edit web pages quickly. Choosing a CMS can be a complicated task!

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The AI Future of Digital Experience Platforms

Perficient

How will AI impact digital experience platforms and the online experience? We’ve all had bad sales experiences … dealing with a slick seller trying to make his quota. Depending on the marketing support offered to the seller, they might or might not have support, visual artifacts or samples for me to consume to help make my decision.